Tag: Lana Hopkins

Article: Why This Fashion Startup Is Letting Its Customers Design Its Products (Mon Purse)

it’s another art piece about mass customization in fashion, which isn’t completely reflecting the ELSE Corp’s point of view, because we believe PERSONALIZATION (personal style) is more attractive to luxury customers than DIY- DO IT YOURSELF (personal design). However the both kind of innovation to the Customer Experience are already on the market! from FORBES.com,…

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