Tag: Kramer LaPlante

The importance of first-mover advantage in the DTC space- Glossy

via ‘There’s a lot of noise’: The importance of first-mover advantage in the DTC space by Jill Manoff In 2013, Jake Kassan and Kramer LaPlante launched MVMT, which Kassan calls a direct-to-consumer line of “great-looking watches at an accessible price point.” “There weren’t any other DTC brands offering the same thing, so we saw a…

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