Tag: J. Crew

How Body Mapping Makes Under Armour, J. Crew a Better Fit With Shoppers

via How Body Mapping Makes Under Armour, J. Crew a Better Fit With Shoppers By “mapping” fit using its 3D “bodies as a framework”, Alvanon is instilling standards and an “enhanced method of doing.” By Kaley Roshitsh on May 3, 2019 Body Language. “Today, it’s not a question of whether they fit or not, it’s whether they fit…

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MySize saga- episode 2: Petite doesn’t mean skinny

preface: you may want to read before the “episode 1”, MySize saga: How Plus-Size fashion market is changing the industry My Size: Petite doesn’t mean skinny Clothes. Something we all need, but getting clothes that fit perfectly can be a struggle, if you don’t match the “realistic” sizes. Overall, regular sizes are made for women…

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