Tag: Hi-Tech Retailing Summi

Personalization, customization technologies gaining clout in retail- Retail Customer Experience

via Personalization, customization technologies gaining clout in retail by Elliot Maras As retailers invest more aggressively in omnichannel marketing, technologies that help personalize the shopping experience — such as virtual reality, augmented reality and 3D printing — are being deployed both online and offline. And as retailers recognize the potential of kiosks to support omnichannel marketing initiatives, interactive…

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