Tag: GlobalData

Customization in beauty is on the rise, but its scalability is uncertain- Glossy

via glossy.co Customization in beauty is on the rise, but its scalability is uncertain by Jessica Schiffer It’s no longer enough to personalize beauty products with a shopper’s name or favorite color. Today’s consumers are seeking out brands that allow them to customize everything about a product, down to its formulation. To satisfy this, a…

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Under Armour, Nike, Adidas race to ‘personalize’ products with new technology- INFORUM

via ampproject.org Under Armour, Nike, Adidas race to ‘personalize’ products with new technology BALTIMORE—When Olympic skiing champion Lindsey Vonn needs custom-fitted workout clothes or cross-training shoes, she contacts Under Armour, her longtime sponsor. “I’ve got a 3D body scan,” Vonn said, “so whenever we need to make something custom like a new turtleneck they can…

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