Tag: Gen Z

DTC brands are using limited quantities and the drop model to get off the ground

‘Inventory is a huge problem’: DTC brands are using limited quantities and the drop model to get off the ground via glossy.co by Katie Richards Several direct-to-consumer fashion brands have launched in the last year that use a monthly drop model. The goal is to roll out limited qualities of products to minimize waste and…

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The Future of Shopping Is Already Happening in China?

The Future of Shopping Is Already Happening in China via bloomberg.com Traditional retail and e-commerce hold little interest for consumers who are wedded to smartphones and take their cues from influencers. By Daniela Wei and Shelly Banjo When Shanghai university student Milky Guan buys cosmetics, she isn’t impressed by beauty stores and big name brands….

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Millennials Say “Why Not” to Artificial Intelligence- Emarketer

via emarketer.com Artificial Intelligence? Millennials Say, ‘Why Not?’ Younger consumers are more willing to trade data for suggestions Author: Jeremy Kressmann Artificial intelligence (AI) is gaining popularity with businesses and consumers in the retail industry, and many expect a wave of new AI-based recommendation tools for online shoppers. Perhaps the best sign of consumers’ increasing…

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Gen Z might be driven by digital, but they still prefer the in-store experience- Fashion & Mash

via fashionandmash.com Gen Z might be driven by digital, but they still prefer the in-store experience by Bia Bezamat Over 60% of Generation Z (16- to 21-year-olds) in the US prefer to shop at physical stores, according to a new report by Euclid Analytics. Its study revealed that digital touchpoints – such as social media,…

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E-marketer: Virtual In-Store Shopping May Become A Big Omnichannel Trend

Virtual In-Store Shopping May Become A Big Omnichannel Trend Millennials are catalyst for marketers to make everything more personal by Andria Cheng Omnichannel retailers seeking to turn online browsers into buyers have a new weapon at their disposal: live interactive video help from in-store staff. In a presentation at the Millennial 20/20 conference in New…

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