Tag: fit technology

How Body Mapping Makes Under Armour, J. Crew a Better Fit With Shoppers

via How Body Mapping Makes Under Armour, J. Crew a Better Fit With Shoppers By “mapping” fit using its 3D “bodies as a framework”, Alvanon is instilling standards and an “enhanced method of doing.” By Kaley Roshitsh on May 3, 2019 Body Language. “Today, it’s not a question of whether they fit or not, it’s whether they fit…

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Fashion That Fits- ApparelNews

via Fashion That Fits by Jerry Inman Fashion has a fit problem, and it’s a $62 billion–plus apparel- and footwear-return problem annually and growing, according to the Franklin, Tenn.–based global research and advisory IHL Group. A staggering 70 percent of all returned apparel online is fit related. As an industry, let’s be honest—“universal sizing” does…

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