via How Body Mapping Makes Under Armour, J. Crew a Better Fit With Shoppers By “mapping” fit using its 3D “bodies as a framework”, Alvanon is instilling standards and an…
via How Body Mapping Makes Under Armour, J. Crew a Better Fit With Shoppers By “mapping” fit using its 3D “bodies as a framework”, Alvanon is instilling standards and an…
via Fashion That Fits by Jerry Inman Fashion has a fit problem, and it’s a $62 billion–plus apparel- and footwear-return problem annually and growing, according to the Franklin, Tenn.–based global…