via laconceria.it Usare la pelliccia è una scelta naturale, dice Serge Brunschwig, ceo di Fendi: “Usare il petrolio per il PVC, no” “Quando utilizziamo una parte di un animale, non stiamo facendo qualcosa di anormale, ma stiamo proseguendo una tradizione iniziata dall’umanità nella preistoria. Ciò che è nuovo e cattivo è usare petrolio per fabbricare…
via How sneakers are forcing luxury and non-luxury brands to compete across price points by Danny Parisi Streetwear and sneakers are among the biggest disruptive forces in fashion today. While much has been written about the overlap between the worlds of luxury and streetwear — embodied most notably in the appointment of streetwear icon Virgil…
via forbes.com Customized Luxury Fendi Turns To Digital For Bespoke Handbag Launch by Rachel Arthur Fendi’s Customize It handbags with Farfetch Fendi is the latest luxury business to launch an online customization offer for its shoppers; teaming up with e-commerce platform Farfetch to provide made-to-order handbag designs. From today, the “Customize It” service allows consumers…
In the the previous note “Is Direct to Consumer model the new Fashion reality”, we analyzed how the various brands and companies use the DTC-model to reach their customers in an exclusive way. But what about the kids? As some brand marketing strategists commented the previous article, asking if some brands use this strategy for…
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