Tag: Everlane

Top 5 Digitally Native Brands and How to Invest in Them

by Taylor Ryan, Chief Marketing Officer Valuer.ai  As we make technological leaps as a society, the market must change to remain in line with consumer behavior, and their preferences for certain products and services. For many industries, the need for a physical shop is rapidly dissolving. The idea of a traditional brick and mortar store…

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Retail: The Experience They Crave, The Data You Need- CTA Blog

via CTA Blog Retail: The Experience They Crave, The Data You Need by Robin Raskin The internet was created to share information, but it’s e-commerce that fuels it. While e-commerce sites still only account for about 12 percent of purchases, a converging world driven by customer engagement and physical and online data is now the…

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Addressing fashion’s record around sustainability- Decoded Future

via Addressing fashion’s record around sustainability by Grace Howard Fashion’s relationship with sustainability has always been fraught; links to inherently unglamourous garb, from baggy hemp trousers to sack-like dresses, are tricky to shake off. But since the Rena Plaza factory collapse made mainstream news in 2013, shining a light on the dark side of the…

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The Future of Fashion or Virtual Couture Fashion, part 3: Sustainability in Fashion

The Future of Fashion, or Virtual Couture Fashion Sustainability in Fashion, AI4Fashion by Alizay Maniya, ELSE Corp In the past or still now, customers had to choose between being ethical shoppers or being trendy, because there were no fashionable clothing items that were made in a sustainable way. However, with the increase of knowledge in how…

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2018 Fashion: We Drop “Plus Size” And Evolve Past The Retail Apocalypse- Fast Company

via 2018 Fashion: We Drop “Plus Size” And Evolve Past The Retail Apocalypse by Elizabeth Segran Brick-and-mortar stores make a comeback, clothing gets recycled, and direct-to-consumer labels take on the big brands in our 2018 fashion crystal ball. Forecasting in the fashion industry can be tricky. There are momentous changes taking place, so the tides…

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‘The era of the mega brand is over’: The Modern Citizen guide for the new consumer startup class- Glossy

via ‘The era of the mega brand is over’: The Modern Citizen guide for the new consumer startup class by Hilary Milnes Jessica Lee, the co-founder of Modern Citizen, believes the era of the billion-dollar consumer brand is over. “We’re in a world where customers don’t really want a billion-dollar brand,” said Lee. “The era…

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The supply chain is becoming part of luxury designers’ branding strategies- Glossy

via The supply chain is becoming part of luxury designers’ branding strategies by Hilary Milnes The Council of Fashion Designers of America is encouraging its vast network of designers to bring their supply chains out of the shadows. CFDA president Steven Kolb said that over the past decade, two issues have emerged that have given…

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The TRUE Cost of RETAIL, or why Everlane Sells a $300 Shoe for $168

via space.everlane.com How Everlane Sells a $300 Shoe for $168 The Modern Loafer. Everlane Price: $168. Traditional Retail: $270. Raise your hand if you’ve been here before: You see a shoe. You fall in love. You stalk Instagram, Pinterest, Google, and when you finally find the coveted shoe online, you discover it costs half a…

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