Tag: eMarketer

Amazon’s Private Labels Are Causing Even More Retail Disruption- eMarketer

via Amazon’s Private Labels Are Causing Even More Retail Disruption Consumer brands have long competed against each other, first in brick-and-mortar stores and now online. But the latest competitive threat is coming from an unexpected source: Amazon’s 135+ private-label brands, as tallied by TJI Research. In a recent Feedvisor report, 66% of executives surveyed said…

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Fashion retailers can breathe easy- Amazon isn’t trendy. Yet- Internet Retailing

via Fashion retailers can breathe easy – Amazon isn’t trendy. Yet. by Paul Skeldon Fashion retailers worried that Amazon is going to eat their lunch can take heart – the marketplace site just isn’t fashionable. While research from eMarketer finds that fashion sales accrued $90.49 billion in 2017, with ecommerce sales representing about 89% of…

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Marketers Need Artificial Intelligence to Reach the Segment of One- eMarketer

via emarketer.com Marketers Need Artificial Intelligence to Reach the Segment of One by Radoslaw Dobrolecki, US Business Development Director, RTB House It’s a marketer’s dream to be able to predict a customer’s next move and make decisions based off that. But with an increasing volume of customer data at their fingertips, marketers need technology to…

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