Tag: DTC

How the Direct-to-Consumer Model Is Driving Retail Supply Chain Innovation- Apparel Mag

via apparelmag.com How the Direct-to-Consumer Model Is Driving Retail Supply Chain Innovation By Susan Pichoff, GS1 US Small but mighty, direct-to-consumer (DTC) apparel brands are quickly earning more of the U.S. consumer’s hard-earned dollar. Within the next five years, 81 percent of shoppers will likely make at least one purchase from a DTC brand, according…

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SXSW 2018: The future of automation and its impact on consumers- TheCurrentDaily

via SXSW 2018: The future of automation and its impact on consumers by Bia Bezamat The story of artificial intelligence and its impact on society is much more complex and nuanced than often portrayed, said McKinsey & Co’s Mehdi Miremadi at a SXSW panel on the future of automation this weekend. Speaking alongside Kuka Robotic’s…

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The importance of first-mover advantage in the DTC space- Glossy

via ‘There’s a lot of noise’: The importance of first-mover advantage in the DTC space by Jill Manoff In 2013, Jake Kassan and Kramer LaPlante launched MVMT, which Kassan calls a direct-to-consumer line of “great-looking watches at an accessible price point.” “There weren’t any other DTC brands offering the same thing, so we saw a…

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M.Gemi: You need to move as quickly as your data tells you, plus “on-demand retail”- Glossy story

via glossy.co by Hilary Milnes M.Gemi president Cheryl Kaplan: ‘You need to move as quickly as your data tells you’ M. Gemi is hoping to get as close to on-demand retail as possible. The two-year-old brand, known for handmade Italian shoes, promises high quality without the middleman markups and launches new styles of women’s and…

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Opinion. Does Direct to Consumer retail makes you buy it?

Does Direct to Consumer retail makes you buy it? In the previous articles, we’ve explored the ideas of companies and brands using the Direct-to-Consumer model to maximize their customer experience and stand powerful towards competitors. But, did those businesses gain advantage by applying this model? How do customers feel about special experiences and does the…

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Opinion. DTC- Direct to Consumer for Fashion, part 2: what about kidswear brands?

In the the previous note “Is Direct to Consumer model the new Fashion reality”, we analyzed how the various brands and companies use the DTC-model to reach their customers in an exclusive way. But what about the kids? As some brand marketing strategists commented the previous article, asking if some brands use this strategy for…

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