Tag: digital sales

‘Shoppable billboards’: DTC retailers say physical stores are driving online sales- Digiday

via digiday.com ‘Shoppable billboards’: DTC retailers say physical stores are driving online sales Retail Revolution When Away opened its first store in New York City’s NoHo neighborhood in June 2017, it thought the shop would be great for brand awareness, not necessarily a revenue driver. Now the luggage company says in the cities where it…

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BI Intelligence: AR poses significant threat to physical retailers?

via a newsletter from businessinsider.com AR poses significant threat to physical retailers Nancee Halpin | October 21, 2016 Augmented reality (AR) is making its way into retail as merchants adopt the technology to remove friction from the e-commerce experience. The technology’s ability to give shoppers a more realistic view of products can help AR become…

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