Tag: digital platforms

Fashion That Fits- ApparelNews

via Fashion That Fits by Jerry Inman Fashion has a fit problem, and it’s a $62 billion–plus apparel- and footwear-return problem annually and growing, according to the Franklin, Tenn.–based global research and advisory IHL Group. A staggering 70 percent of all returned apparel online is fit related. As an industry, let’s be honest—“universal sizing” does…

Read More

Fendi Turns To Digital For Bespoke Handbag Launch- Forbes

via forbes.com Customized Luxury Fendi Turns To Digital For Bespoke Handbag Launch by Rachel Arthur Fendi’s Customize It handbags with Farfetch Fendi is the latest luxury business to launch an online customization offer for its shoppers; teaming up with e-commerce platform Farfetch to provide made-to-order handbag designs. From today, the “Customize It” service allows consumers…

Read More

How ASICS Uses AI to Get Personal With Customers – Apparel Magazine

via How ASICS Uses AI to Get Personal With Customers ASICS Digital, which oversees Runkeeper and other of the company’s customer-facing digital platforms, is enhancing and personalizing its mobile web experience in partnership with Qubit. Qubit Aura leverages the latest in artificial intelligence (AI) to create an app-like shopping experience for small screens. The experience is powered…

Read More