Fendi Turns To Digital For Bespoke Handbag Launch- Forbes
Advanced Manufacturing, Article, Custom Manufacturing, Customer Experience, Customization MTM, e-commerce, Fashion Business, Luxury Brand Marketing, Partnerships
- December 3, 2017
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via forbes.com Customized Luxury Fendi Turns To Digital For Bespoke Handbag Launch by Rachel Arthur Fendi’s Customize It handbags with Farfetch Fendi is the latest luxury business to launch an online customization offer for its shoppers; teaming up with e-commerce platform Farfetch to provide made-to-order handbag designs. From today, the “Customize It” service allows consumers…
