Tag: consumer behavior

Direct to Consumer (D2C) Business Model

Direct to Consumer (D2C) Business Model: How Demand and Technology Made Fashion Go Real-Time, FashionBI Research

Today’s consumers are better informed, better connected and more conscious of the values and authenticity… 1 in 5 consumers interested in personalised products or services are willing to pay a +20% premium… 15+ major fashion labels have announced See Now Buy Now collections for 2017… a new report by FashionBI Direct to Consumer (D2C) Business…

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Discount-driven world

Apparel Magazine: Zara and Burberry’s Digital Strategies Show How to Recapture Gross Margin in a Discount-Driven World

via edgl.com written by Bill Lewis and Solomon Kane, Capgemini Consulting Zara and Burberry’s Digital Strategies Show How to Recapture Gross Margin in a Discount-Driven World For many apparel retailers, the traditional ways of buying and selling are not aligned with consumer behavior in our ever-changing digital world. And the speed of innovation is causing…

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