Tag: Coca-Cola

Profiting from Personalization: How Companies are Cashing in on the Demand for Customized Products- Apparel Magazine

via By Ginny Mumm Profiting from Personalization: How Companies are Cashing in on the Demand for Customized Products Like many consumers throughout the nation, especially Millennials, Becca Malkin likes to purchase products that reflect her own individual tastes and preferences. A 20-year-old college student at Chapman University in Orange, California, she has no intention of…

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E-marketer: Virtual In-Store Shopping May Become A Big Omnichannel Trend

Virtual In-Store Shopping May Become A Big Omnichannel Trend Millennials are catalyst for marketers to make everything more personal by Andria Cheng Omnichannel retailers seeking to turn online browsers into buyers have a new weapon at their disposal: live interactive video help from in-store staff. In a presentation at the Millennial 20/20 conference in New…

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