China market expectation for mass customization, product personalization and made to order
Advanced Manufacturing, Apparel Manufacturing, CRM strategy, Customer Experience, Customization MTM, Customized footwear, e-commerce, Fashion Business, Footwear Industry, In-Store Experience, Luxury Brand Marketing, Luxury Retail Market, On Demand Manufacturing, Product Design, Retail Tech Innovation, sustainable manufacturing, The Future of Luxury
- September 10, 2019
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via jingdaily.com The customization trend of the 2000s is having a global comeback, and fashionistas have embraced it, proving to naysayers that the days of conspicuous consumption in China are ending. Goyard, Louis Vuitton, Gucci, Burberry, Longchamp, Loewe, and now even Dior (with the Dior Oblique personalization program) all currently have a variety of customized…
