Tag: Camilla Rydzek

LVMH to be launching blockchain tool for product authentication- AURA

via thecurrentdaily.com LVMH reported to be launching blockchain tool for product authentication by Camilla Rydzek Luxury conglomerate LVMH is rumored to be launching a blockchain platform that will ensure product authenticity across brands in its portfolio. According to a source speaking to blockchain publication CoinDesk, the platform, titled AURA, will aim to provide “proof of…

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Amazon patents virtual changing room app with data-led style recommendations

via Amazon patents virtual changing room app with data-led style recommendations by Camilla Rydzek Amazon is developing a fashion app that will allow consumers to trial outfits in a virtual changing room as avatar versions of themselves. According to a UK patent filed by the retail giant, the app will mine user data to better…

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Rent the Runway launches data-driven clothing line- TheCurrent

via Rent the Runway launches data-driven clothing line by Camilla Rydzek Luxury clothing rental platform Rent the Runway is leveraging years worth of consumer feedback to launch a range of new clothing lines driven by data. The “Designer Collective” lines will feature 10-15 items of clothing and be developed alongside prominent US-based designers, such as…

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