Tag: Burberry

China market expectation for mass customization, product personalization and made to order

via jingdaily.com The customization trend of the 2000s is having a global comeback, and fashionistas have embraced it, proving to naysayers that the days of conspicuous consumption in China are ending. Goyard, Louis Vuitton, Gucci, Burberry, Longchamp, Loewe, and now even Dior (with the Dior Oblique personalization program) all currently have a variety of customized…

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Speed-to-market: How luxury brands are picking up the pace of production cycles- Glossy

via glossy.co Speed-to-market: How luxury brands are picking up the pace of production cycles by Hilary Milnes In luxury fashion, speed matters more than ever. Labels like Gucci, Ralph Lauren, Coach, Helmut Lang, Burberry and Rag & Bone — all brands that could once call the shots around trends and fashion cycles — are adopting…

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Fendi Turns To Digital For Bespoke Handbag Launch- Forbes

via forbes.com Customized Luxury Fendi Turns To Digital For Bespoke Handbag Launch by Rachel Arthur Fendi’s Customize It handbags with Farfetch Fendi is the latest luxury business to launch an online customization offer for its shoppers; teaming up with e-commerce platform Farfetch to provide made-to-order handbag designs. From today, the “Customize It” service allows consumers…

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ELSE Corp on ComputerWorld Russia: DIGITAL SHOES, Tech ­Couture and Microsoft Azure

via osp.ru Computerworld Россия 2017 № 16 «Computerworld Россия» выпуск №16, 2017. print version Цифровые туфли by Мелиса Савина В центре организованной ­Microsoft дискуссии Tech ­Couture оказались изменения в индустрии моды и вкусах покупателей Руководитель магистратуры «Менеджмент и маркетинг в индустрии моды» НИУ ВШЭ Наталья Чиненова обрисовала современные тенденции и вызовы, которые влияют на моду…

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ComputerWorld: Магазин будущего: сконструируй свою обувь самостоятельно

via Магазин будущего: сконструируй свою обувь самостоятельно Современные потребители стремятся к индивидуализации, поэтому и получает популярность кастомизация одежды, когда человек вносит изменения в приобретаемую вещь и получает на выходе нечто уникальное by Мелиса Савина В ходе организованной Microsoft дискуссии «Tech Couture, или Цифровые туфли» эксперты обсудили, как меняются рынок и вкусы покупателя, какие новые бизнес-модели…

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How to Increase Speed to Market in the “See Now, Wear Now” Era- Apparel Magazine

via apparelmag.com How to Increase Speed to Market in the “See Now, Wear Now” Era By Abnesh Raina, CEO and Founder, PlumSlice Labs – 08/29/2017 “Automated workflows and collaboration are key steps for getting products to market fast. ” In today’s age of instant gratification, shoppers want everything right now. Major brands, including Burberry, Tommy Hilfiger, Ralph Lauren…

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Direct to Consumer (D2C) Business Model: How Demand and Technology Made Fashion Go Real-Time, FashionBI Research

Today’s consumers are better informed, better connected and more conscious of the values and authenticity… 1 in 5 consumers interested in personalised products or services are willing to pay a +20% premium… 15+ major fashion labels have announced See Now Buy Now collections for 2017… a new report by FashionBI Direct to Consumer (D2C) Business…

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Tom Ford and Thakoon Give Up on See-Now, Buy-Now- The New York Times

via nytimes.com by Vanessa Friedman Tom Ford and Thakoon Give Up on See-Now, Buy-Now Fighting the fashion system is hard. Or so it seems, given the announcements this week that Tom Ford and Thakoon, two of the more vocal proponents of the recent shake-up to see-now, buy-now, have decided it wasn’t such a good idea…

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The see-now-buy-now revolution is fizzling- Glossy

via glossy.co by Hilary Milnes The see-now-buy-now revolution is fizzling Fashion’s great see-now-buy-now experiment is beginning to fray. On Monday, Thakoon, a small label based in New York and led by designer Thakoon Panichgul, announced that its business was on “pause,” seven months after moving to a direct-to-consumer, in-season model. Then on Thursday, Tom Ford…

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Apparel Magazine: Zara and Burberry’s Digital Strategies Show How to Recapture Gross Margin in a Discount-Driven World

via edgl.com written by Bill Lewis and Solomon Kane, Capgemini Consulting Zara and Burberry’s Digital Strategies Show How to Recapture Gross Margin in a Discount-Driven World For many apparel retailers, the traditional ways of buying and selling are not aligned with consumer behavior in our ever-changing digital world. And the speed of innovation is causing…

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