Tag: Burberry

Direct to Consumer (D2C) Business Model

Direct to Consumer (D2C) Business Model: How Demand and Technology Made Fashion Go Real-Time, FashionBI Research

Today’s consumers are better informed, better connected and more conscious of the values and authenticity… 1 in 5 consumers interested in personalised products or services are willing to pay a +20% premium… 15+ major fashion labels have announced See Now Buy Now collections for 2017… a new report by FashionBI Direct to Consumer (D2C) Business…

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Tom Ford and Thakoon Give Up on See-Now, Buy-Now- The New York Times

via nytimes.com by Vanessa Friedman Tom Ford and Thakoon Give Up on See-Now, Buy-Now Fighting the fashion system is hard. Or so it seems, given the announcements this week that Tom Ford and Thakoon, two of the more vocal proponents of the recent shake-up to see-now, buy-now, have decided it wasn’t such a good idea…

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Dalle passerelle all'armadio

The see-now-buy-now revolution is fizzling- Glossy

via glossy.co by Hilary Milnes The see-now-buy-now revolution is fizzling Fashion’s great see-now-buy-now experiment is beginning to fray. On Monday, Thakoon, a small label based in New York and led by designer Thakoon Panichgul, announced that its business was on “pause,” seven months after moving to a direct-to-consumer, in-season model. Then on Thursday, Tom Ford…

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Discount-driven world

Apparel Magazine: Zara and Burberry’s Digital Strategies Show How to Recapture Gross Margin in a Discount-Driven World

via edgl.com written by Bill Lewis and Solomon Kane, Capgemini Consulting Zara and Burberry’s Digital Strategies Show How to Recapture Gross Margin in a Discount-Driven World For many apparel retailers, the traditional ways of buying and selling are not aligned with consumer behavior in our ever-changing digital world. And the speed of innovation is causing…

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Retail Is Not Dead: Storytelling Through the Physical Environment – Apparel Magazine

Retail Is Not Dead: Storytelling Through the Physical Environment By Bryan Laing, Vice President of Client Services, IDL Worldwide Industry observers continue to sound the death knell for retail, citing increasing growth in online sales, the shuttering of many a bricks-and-mortar chain, and changing consumer shopping behaviors. They’ve got it all wrong, though: retail and online…

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Imaginarium

Opinion. DTC- Direct to Consumer for Fashion, part 2: what about kidswear brands?

In the the previous note “Is Direct to Consumer model the new Fashion reality”, we analyzed how the various brands and companies use the DTC-model to reach their customers in an exclusive way. But what about the kids? As some brand marketing strategists commented the previous article, asking if some brands use this strategy for…

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