Tag: brand DNA

How Body Mapping Makes Under Armour, J. Crew a Better Fit With Shoppers

via How Body Mapping Makes Under Armour, J. Crew a Better Fit With Shoppers By “mapping” fit using its 3D “bodies as a framework”, Alvanon is instilling standards and an “enhanced method of doing.” By Kaley Roshitsh on May 3, 2019 Body Language. “Today, it’s not a question of whether they fit or not, it’s whether they fit…

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