Tag: Betabrand

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With Crowdsourcing, Betabrand Takes 3D Printed Heels From Design To Presale In 5 Days – Retail TouchPoints

via With Crowdsourcing, Betabrand Takes 3D Printed Heels From Design To Presale In 5 Days Betabrand, an e-Commerce fashion retailer that crowdfunds and crowdsources ideas for its apparel designs, launched the “On-Your-Mark Heel Project” with one question in mind: “Can we create the next great pair of heels in less than a week?” The retailer collaborated with…

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Betabrand Is Reimagining the Fashion Industry by Fostering Community

via adweek.com This Online Retailer Is Reimagining the Fashion Industry by Fostering Community Betabrand lets shoppers guide the brand to unexpected places By Chris Lindland I’m the founder of the online clothing company Betabrand. Adweek has asked me to chuck humility out the window and explain how we aim to disrupt, nay, carpet-bomb the fashion…

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