Tag: Becca Malkin

Profiting from Personalization: How Companies are Cashing in on the Demand for Customized Products- Apparel Magazine

via By Ginny Mumm Profiting from Personalization: How Companies are Cashing in on the Demand for Customized Products Like many consumers throughout the nation, especially Millennials, Becca Malkin likes to purchase products that reflect her own individual tastes and preferences. A 20-year-old college student at Chapman University in Orange, California, she has no intention of…

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