Tag: Andria Cheng

Stitch Fix IPO: It’s About the Data, not the Fashion- theMarketer, Retail

via Stitch Fix IPO: It’s About the Data, not the Fashion Retailers look to algorithms for personal touch Author: Andria Cheng The fashion industry is in the doldrums, with store closings and bankruptcy filings from department stores and specialty retailers. But there’s one hip fashion that the industry is banking on: data. Consider online personal…

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E-marketer: Virtual In-Store Shopping May Become A Big Omnichannel Trend

Virtual In-Store Shopping May Become A Big Omnichannel Trend Millennials are catalyst for marketers to make everything more personal by Andria Cheng Omnichannel retailers seeking to turn online browsers into buyers have a new weapon at their disposal: live interactive video help from in-store staff. In a presentation at the Millennial 20/20 conference in New…

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