Tag: Adidas

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Retail’s Adapt-Or-Die Moment: How Artificial Intelligence Is Reshaping Commerce- CB Insights

via Retail’s Adapt-Or-Die Moment: How Artificial Intelligence Is Reshaping Commerce Traditional and new-school retailers alike are using AI and robotics to automate various parts of the retail chain, from manufacturing to last-mile delivery. Retail is under pressure to crack the AI code. After all, corporations in every industry are scrambling to adapt and integrate artificial…

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ECCO emerges as a new contender in the trend for 3D printed sneakers- 3D Printing Industry

via ECCO emerges as a new contender in the trend for 3D printed sneakers by Eric Lai With consumers increasingly turning to online shopping to meet their clothing and fashion needs, retailers are looking for new ways to draw customers back into their brick-and-mortar stores. Innovation Lab ECCO (ILE) and their Quant-U shoe is the latest…

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Nike takes gamification to the next level with sneaker try-on game – Retaildive

via author: Daphne Howland @daphnehowland Dive Brief: Nike China and Wieden + Kennedy Shanghai have teamed up to produce a three-minute game that allows customers to try out Nike’s Epic React shoes on a treadmill in stores in Shanghai, Beijing, Guangzhou and Chengdu, Adweek reports. Customers trying out the shoes create an avatar to navigate…

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SXSW 2018: The future of automation and its impact on consumers- TheCurrentDaily

via SXSW 2018: The future of automation and its impact on consumers by Bia Bezamat The story of artificial intelligence and its impact on society is much more complex and nuanced than often portrayed, said McKinsey & Co’s Mehdi Miremadi at a SXSW panel on the future of automation this weekend. Speaking alongside Kuka Robotic’s…

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Fashion That Fits- ApparelNews

via Fashion That Fits by Jerry Inman Fashion has a fit problem, and it’s a $62 billion–plus apparel- and footwear-return problem annually and growing, according to the Franklin, Tenn.–based global research and advisory IHL Group. A staggering 70 percent of all returned apparel online is fit related. As an industry, let’s be honest—“universal sizing” does…

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Innovation in Textiles: Digital technology as a driver of sustainable innovation

via Innovation in Textiles Digital technology as a driver of sustainable innovation by Anne Prahl The emergence of new digital tools and technologies for the apparel and footwear industry provides designers, brands, manufacturers and retailers with exciting sustainable innovation opportunities, which cover the entire product lifecycle from design and development, manufacturing, sales and consumer use…

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Your Next Running Shoes Will Be Custom-Built for You

Your Next Running Shoes Will Be Custom-Built for You- FORTUNE

via fortune.com Your Next Running Shoes Will Be Custom-Built for You By Phil Wahba After he attaches sensors to my ankles, shins, and knees, a technician at Brooks, the Seattle running shoe maker, asks me to do a series of knee bends and run a few steps on a treadmill equipped with a camera. The…

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Under Armour, Nike, Adidas race to 'personalize' products with new technology

Under Armour, Nike, Adidas race to ‘personalize’ products with new technology- INFORUM

via ampproject.org Under Armour, Nike, Adidas race to ‘personalize’ products with new technology BALTIMORE—When Olympic skiing champion Lindsey Vonn needs custom-fitted workout clothes or cross-training shoes, she contacts Under Armour, her longtime sponsor. “I’ve got a 3D body scan,” Vonn said, “so whenever we need to make something custom like a new turtleneck they can…

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Personalisation: An antidote to the homogeny of fast-fashion? – FashionUnited

via fashionunited.uk Personalisation: An antidote to the homogeny of fast-fashion? by: Kseniia Galenytska With the ability to instantly adopt catwalk fashion and provide trend-led clothing for an affordable price, fast fashion retailers have been among the bigger value gainers in the last few years. The success of fast fashion has been near universal, thanks to…

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The 10 Most Expensive Sneakers of 2017- Complex

via complex.com The 10 Most Expensive Sneakers of 2017 By Matt Welty If a sneaker doesn’t resell for a ton of money, was it ever released in the first place? With the secondary sneaker market being a billion dollar industry, it’s put more focus on what a shoe’s worth is after it releases than what…

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