Tag: Adidas

Adidas unveils running shoes that never have to be thrown away

via treehugger.com Adidas unveils running shoes that never have to be thrown away by Melissa Breyer The Futurecraft Loop performance running shoes can be returned to Adidas, where they will be ground up to make more shoes, again and again. So, recycling is a mess. Manufacturers have sold us on the idea that it’s the…

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Million Consumers Will Shop in Augmented Reality Online and In-Store by 2020- GARTNER

via gartner.com Gartner Says 100 Million Consumers Will Shop in Augmented Reality Online and In-Store by 2020 Augmented Reality and Virtual Reality Will Rely on 5G to Change the Customer Experience Inside and Outside Retail Stores Augmented reality (AR) and virtual reality (VR) have the potential to shake up the customer experience by individualizing retailers’…

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How sneakers are forcing luxury and non-luxury brands to compete across price points- Glossy

via How sneakers are forcing luxury and non-luxury brands to compete across price points by Danny Parisi Streetwear and sneakers are among the biggest disruptive forces in fashion today. While much has been written about the overlap between the worlds of luxury and streetwear — embodied most notably in the appointment of streetwear icon Virgil…

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How brands use personalization to bring a human element to e-commerce- Glossy

via How brands use personalization to bring a human element to e-commerce by Danny Parisi In a time when customers are demanding more personalization in how they shop and the products they buy, it is luxury brands that have the advantage. Personalized shopping More than 50 percent of customers are interested in purchasing customized products…

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ECCO steps into customised footwear with 3D printing – World Footwear

via ECCO steps into customised footwear with 3D printing Danish shoe manufacturer ECCO combines 3D scanning and 3D printing to realise fully customised sneakers in just a few hours   3D printing is far from a novelty in the footwear industry. Big names such as Nike and adidas have been using 3D printing for some…

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How 3D Printing Is Leading To A Creative Explosion In Sneaker Style

via How 3D Printing Is Leading To A Creative Explosion In Sneaker Style by Allison Sanchez 3D printing pushes the boundaries of our imagination on a regular basis. From the ability to print prosthetic limbs to the giant machines printing actual buildings to the possibility of printing human tissue to replace organs in transplants, the…

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Retail’s Adapt-Or-Die Moment: How Artificial Intelligence Is Reshaping Commerce- CB Insights

via Retail’s Adapt-Or-Die Moment: How Artificial Intelligence Is Reshaping Commerce Traditional and new-school retailers alike are using AI and robotics to automate various parts of the retail chain, from manufacturing to last-mile delivery. Retail is under pressure to crack the AI code. After all, corporations in every industry are scrambling to adapt and integrate artificial…

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ECCO emerges as a new contender in the trend for 3D printed sneakers- 3D Printing Industry

via ECCO emerges as a new contender in the trend for 3D printed sneakers by Eric Lai With consumers increasingly turning to online shopping to meet their clothing and fashion needs, retailers are looking for new ways to draw customers back into their brick-and-mortar stores. Innovation Lab ECCO (ILE) and their Quant-U shoe is the latest…

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Nike takes gamification to the next level with sneaker try-on game – Retaildive

via author: Daphne Howland @daphnehowland Dive Brief: Nike China and Wieden + Kennedy Shanghai have teamed up to produce a three-minute game that allows customers to try out Nike’s Epic React shoes on a treadmill in stores in Shanghai, Beijing, Guangzhou and Chengdu, Adweek reports. Customers trying out the shoes create an avatar to navigate…

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