Tag: 3D AR

IEEE Announces Virtual Reality (VR) and Augmented Reality (AR) Standards Projects In Advance of Participation at Augmented World Expo

IEEE Announces Virtual Reality (VR) and Augmented Reality (AR) Standards Projects In Advance of Participation at Augmented World Expo PISCATAWAY, N.J.–(BUSINESS WIRE)–IEEE, the world’s largest technical professional organization dedicated to advancing technology for humanity, and the IEEE Standards Association (IEEE-SA), today announced eight IEEE standards projects in a new P2048TM standards family for virtual reality and augmented…

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The future of augmented reality & mobile commerce- Retail CX

via retailcustomerexperience.com The future of augmented reality & mobile commerce By Lindsay Boyajian, CMO, Augment Retailers are inundated with new technology innovations, promising big returns for their bottom lines. It is difficult to decipher which deserve priority. However, few innovations have been able to match the benefits of augmented reality in retail. Augmented reality creates…

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