Into sports, pop culture, advertising, and trivia among other things. It’s been dystopian and bleak…but it’s also been critically acclaimed. He was a fan of Mike Diva, the Lord Danger creative director/director who conceived "Eat the Ice Cream." Change ). Plus, The Bachelor fans might appreciate former contestant Nick Viall in the “Love” spot. Halo Top has become one of the nation's best selling pints of ice cream without its own manufacturing plant, Sept. 12, 2017, in Los Angeles, California. No, this is not a joke! Chipper and idealistic young people approach the ice cream truck hoping for a sweet treat. See Full Campaign . Incredible stock. Halo Top made headlines this month when it became the best-selling pint of ice cream in the country, surpassing top brands like Ben & Jerry's. Halo Top Creamery is an ice cream company and brand sold in the United States, Australia, Mexico, Canada, Ireland, New Zealand, the Netherlands, Germany, Denmark, Taiwan, South Korea, Austria, United Kingdom and the United Arab Emirates. Film advertisement created by 72andSunny, United States for Halo Top, within the category: Food. Looking for some inspiration for your next CPG marketing campaign? Entrant Company 72andSunny Medium Film Technique (Copywriting) ... Product/Service and the category: Copywriting. We learned this in 2017 when the low-calorie ice cream brand rolled out a seriously twisted online commercial, "Eat the Ice Cream," where … Halo Top has been the sweet treat of choice for those seeking healthier variations of ice cream since 2017, the year Halo Top beat out industry giants like Ben & Jerry’s for the spot of No. He hasn't been very lucky in love—which helps introduce the Halo Top premise.Â, To view this video please enable JavaScript, and consider upgrading to a web browser that Flexible pricing. That’s not very succinct, but you know what I mean. Which sounds silly, but when Halo Top first found its way into grocery store freezers, boasting fewer calories, less sugar, and higher protein than traditional ice cream, it became the first of its kind and created an entirely new category in ice cream. supports HTML5 video, Three other commercials explore other travails of the adult experience—mortgages, online dating and terrible jobs.Â, "We created Halo Top to be able to eat ice cream as much as we wanted and I believe everyone can relate to the need for ice cream after a rough day," Justin Woolverton, CEO and founder of Halo Top, said in a statement. Prior to joining Clio in 2018, he was creative editor at Adweek. Brand stays off kilter in first foray beyond digital. The company is famous for its low-calorie, high-protein and low-sugar ice cream! Change ), You are commenting using your Google account. Change ), You are commenting using your Facebook account. 2019. From working a job you hate to paying for a mortgage you can’t afford, adult life ain’t all that. So, good, don't give it to a child. The growing popularity of ‘healthy’ ice cream is in part down to the rise of one brand, Halo Top, whose low-calorie, high protein tubs have been flying off the shelf since 2016. Ice cream brand Halo Top Creamery has launched its first integrated national television campaign in the US. Sometimes commercials are the best part of TV. Halo Top Mortgage Campaign: Ice Cream for Adults. Also From This Campaign 4. 2019. Halo Top ice cream is a lower calorie alternative to traditional ice cream. Sorry, your blog cannot share posts by email. Film United States Food Halo Top 72andSunny. We learned this in 2017 when the low-calorie ice cream brand rolled out a seriously twisted online commercial, "Eat the Ice Cream," where an older woman was kidnapped by robots who killed her loved ones and forced to consume ice cream against her will.Â, Now, Halo Top is bringing its dark side to television. Halo Top's First National TV Campaign Stars Unlucky In Love Bachelor Alum Nick Viall The only thing that will get you ice cream: "Realizing that love is an illusion and we all die alone." Entrant Company 72andSunny Medium Film Technique (Copywriting) ... Product/Service and the category: Copywriting. But in the summer of 2017, Halo Top, the ‘healthy’ ice cream brand, became the number-one selling pint of ice cream in the US. But then the Halo Top man tears down those kids’ hopes with the depressing realities of adult life. I love these commercials from Halo Top Creamery’s first national TV campaign. Like you, we love ice cream. The Halo Top 'Ice Cream for Adults' commercial was explained in a statement from that brand that said, "From mortgages, to awkward online dating, to accidentally hitting ‘reply all’ on a work email, Halo Top understands that adulting can be complicated, but ice cream shouldn’t be.” Leave a comment. Halo Top has a pretty twisted sense of humor. Halo Top: Love - Ice Cream for Adults . Halo Top Is Ice Cream For Adults In This Depressingly Hilarious Campaign March 5, 2019 Leave a comment I love these commercials from Halo Top Creamery’s first national TV campaign. Change ), You are commenting using your Twitter account. Shop today to find Ice Cream & Frozen Dairy Desserts at incredible prices. Filed under Uncategorized But do you, the adult, identify with the girl's mother in that ad, who represents the customer for this product? Film advertisement created by 72andSunny, United States for Halo Top, within the … The deadpan delivery of the Halo Top man is just pitch-perfect. … That’s the basis of the campaign. It worked—as the spot got almost 1 million views on YouTube alone.Â. The brand is marketed as a lower-calorie alternative, partially … Now Halo Top is back with a new agency and a new view on life.It’s a body … 2019. ( Log Out /  Halo Top Creamery Launches First National Television Advertisements with “Ice Cream for Adults” Campaign Source: Business Wire … The darkly comic message is delivered with deadpan comic skill by Halo Top's ice cream man in a series of four spots, directed by Tim Godsall of Anonymous Content.Â, The campaign breaks Tuesday night on The Bachelor. Sign up for the daily Museletter for the latest ad campaigns and the stories behind them. Halo Top has garnered a lot of notoriety in recent years for its unconventional advertising. See Full Campaign . Its first TV ads ever, by 72andSunny New York, are built around a fun insight—that it's not kids but grownups who really need ice cream, to assuage the indignities of modern adult life as well as the terrors of mortality.Â, Sound harsh? Halo Top is keeping kids away from its ice cream in its first national TV campaign declaring that the low-calorie, high-protein product is "ice cream for adults." This campaign, created by 72andSunny New York, might just be my favorite of the year so far. "We're excited to bring this concept to life and feel like it's a great way to demonstrate that Halo Top is exactly what adults have been waiting for—delicious ice cream with around 300 calories per pint. Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. Halo Top Ice Cream for Adults … This piece is part of a campaign called 'Ice Cream for Adults' that consists of 2 elements. Halo Top Is 'Ice Cream for Adults,' and So Are Its Hilariously Bleak New TV Commercials. To advertise a sugar free ice cream it would be way smarter to say something like “your kid will cry 400 times per day, but with our ice cream you don’t have to feel bad about taking the lazy route to make them feel better, give them ice cream all the time”. NEW YORK. Also From This Campaign 4. Tags. Since then, the brand has gone on to enjoy steady sales growth, and … Halo Top has pretty much conquered the ice cream business. In March of 2019, Halo Top released its very first national ad campaign entitled “Ice Cream for Adults.” In the series of four commercials, young children approach a Halo Top branded ice cream truck, insisting that they deserve ice cream for reasons such as completing an arts and crafts project or doing their … Credits. Tags. Halo Top is low calorie ice cream. Post was not sent - check your email addresses! About joshw2434 year old guy. Halo Top: Work - Ice Cream for Adults . Their “Ice Cream For Adults” campaign was one of my favorites from 2019. Although … March 5, 2019 Halo Top Creamery, the maker of delicious ice cream with only 280-360 calories per pint, is announcing the launch of its first integrated national TV ad campaign in the United States.The campaign, ‘Ice Cream for Adults’, was created in partnership with 72andSunny New York and will run across broadcast, digital … Halo Top Swiping Campaign: Ice Cream for Adults. And as previously stated love is an illusion, and swiping won’t get you anywhere either. This piece is part of a campaign called 'Ice Cream for Adults' that consists of 2 elements. Here are some CPG marketing campaigns that rocked the hearts of consumers over the last year. Halo Top uses sugar substitutes stevia and erythritol to sweeten the ice cream without racking up the calorie count. Brand stays off kilter in first foray beyond digital, Mortgage | Ice Cream for Adults | Halo Top®, Swiping | Ice Cream for Adults | Halo Top®. ( Log Out /  Halo Top: Swiping - Ice Cream for Adults . Halo Top was founded in 2011 by Justin Woolverton. But we wanted to make our Keto and dairy-free friends just as happy, so we made a Keto Series with only 5g-10g carbs per pint and added dairy-free flavors made with … It consists of 1 video and 1 image. Buy credits or subscribe today. Tim Nudd is editor in chief of the Clio Awards and founding editor of Muse by Clio. ... Halo Top: Morgage - Ice Cream for Adults . Halo Top: Love - Ice Cream for Adults . ( Log Out /  NEW YORK. "Â, Woolverton himself has been a driver behind the brand's offbeat approach to advertising. Halo Top Ice Cream for Adults … Halo Top is light ice cream that actually tastes like ice cream. Halo Top isn't the only low-calorie, protein-based ice cream on the market, but it's social media ubiquity makes it feel like a one-of-a-kind product. Every gallon of its product is filled with all-natural … Lauded at Adweek, in "Halo Top’s First National Ad Campaign Is a Dark, Hilarious Scoop of Existential Dread." That McDonald’s Commercial With Donut Sticks And “The Middle”, commercialsociety.wordpress.com/2020/11/30/the…, commercialsociety.wordpress.com/2020/11/26/lib…, commercialsociety.wordpress.com/2020/11/23/tha…, commercialsociety.wordpress.com/2020/11/20/the…, commercialsociety.wordpress.com/2020/11/19/thi…, There's A New Version Of That Classic Hershey's Kisses Christmas Commercial, Liberty Mutual Brings The Nostalgia In Its Sarcastic Christmas Ad, That HP Commercial With A "You Get What You Give" Cover, This Chipper Mobster Loves Honey Nut Cheerios. 2019. Categories Women Men Young Adult Kids Shoes Baby Home Patio & Garden Furniture Kitchen & Dining Toys Electronics Video Games Movies, ... Halo Top : Ice Cream & Frozen Dairy Desserts . For the uninitiated, the company sells healthy ice cream. Halo Top Creamery Launches First National Television Advertisements with "Ice Cream for Adults" Campaign (Photo: Business Wire) 1 of 2 LOS ANGELES--(BUSINESS WIRE)--Mar 5, 2019--Today, Halo Top Creamery, the maker of delicious ice cream with only 280-360 calories per pint, is announcing the launch of its first integrated national TV ad campaign … Although “love is an illusion, and we all die alone.” Haha. Create a free website or blog at WordPress.com. One spot features Nick Viall, who starred as the Bachelor after finishing second in two consecutive seasons of The Bachelorette. ( Log Out /  Description. In fact, we love it so much that we created a line of light ice creams with 280-380 calories per pint just so we could eat more of it. Description. “Ice Cream for Adults” will run on broadcast, print, digital and social channels beginning March 5 and on through the summer. Each Halo Top spot focuses on a particular adult pain … It consists of 1 video and 1 image. Tagged with 72andSunny New York, Halo Top, Halo Top Creamery, Ice Cream, Ice Cream For Adults, Nick Viall. Film United States Food Halo Top 72andSunny. Woolverton told Diva that Halo Top had enough commercials that explain why Halo Top is awesome—and that he wanted something that would grab people's attention. Halo Top Is 'Ice Cream for Adults,' and So Are Its Hilariously Bleak New TV Commercials, Lady Gaga and Oreo Team Up for Musical Messages of Kindness—and Cookies, Satan and 2020 Are Dating in Ryan Reynolds' Diabolical Ad for Match, 14 Celebs Blow Their Gathering Horns for World of Warcraft, Halo Top Dances Into Summer With Slammin' Spot from Deloitte's Heat. Halo Top has a pretty twisted sense of humor. 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