Category: Opinion

Top 5 Digitally Native Brands and How to Invest in Them

by Taylor Ryan, Chief Marketing Officer Valuer.ai  As we make technological leaps as a society, the market must change to remain in line with consumer behavior, and their preferences for certain products and services. For many industries, the need for a physical shop is rapidly dissolving. The idea of a traditional brick and mortar store…

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Will Technology Save or Subvert Civility and Society?

via Milken Institute Town Hall | Will Technology Save or Subvert Civility and Society? For this year’s Town Hall, we have chosen one of the most hotly debated technology topics: whether the field is expanding or destroying democracy, integrity, civility, and citizenship. While technology’s current role in politics, economics, and the coarsening of the culture…

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The Future of Retail Technologies- Interview for OSA Hybrid Platform at EuroCIS 2018

“The Future of Retail Technologies and the Raise of AI”- An interview for OSA Hybrid Platform at EuroCIS 2018, Andrey Golub- CEO & co-Founder @ELSE Corp, a Virtual Retail company. ELSE Corp participated at EuroCIS 2018, the leading trade fair for retail technology, we present our two main concepts ‘Virtual Retail’ and ‘Virtual Couture Fashion’….

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Innovation in Textiles: Digital technology as a driver of sustainable innovation

via Innovation in Textiles Digital technology as a driver of sustainable innovation by Anne Prahl The emergence of new digital tools and technologies for the apparel and footwear industry provides designers, brands, manufacturers and retailers with exciting sustainable innovation opportunities, which cover the entire product lifecycle from design and development, manufacturing, sales and consumer use…

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Retail.RU: Магазин будущего в обувном ритейле (Store of the Future for Footwear Retailing)

via Магазин будущего в обувном ритейле В 2016 году 51%  производителей закрыли суммарно 1230 магазинов в России. Согласно подсчетам Forbes, в США к концу 2017 года число закрытых розничных точек достигнет 3591.  Свой подход к решению проблемы предлагает итальянский стартап ELSE Corp, вышедший на российский рынок в 2017 году. ELSE Corp на базе облачных технологий…

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3D Modeling in Fashion: Here, Now, and the Future

It’s a guest post by Stefan Kaertner 3D Modeling in Fashion: Here, Now, and the Future Contrary to popular belief, the fashion industry isn’t all glitz and glamour. It’s fast-paced and very competitive. If you don’t keep up, you are at risk of getting left behind. This is why the biggest names in fashion are…

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Opinion. Does Direct to Consumer retail makes you buy it?

Does Direct to Consumer retail makes you buy it? In the previous articles, we’ve explored the ideas of companies and brands using the Direct-to-Consumer model to maximize their customer experience and stand powerful towards competitors. But, did those businesses gain advantage by applying this model? How do customers feel about special experiences and does the…

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Opinion. DTC- Direct to Consumer for Fashion, part 2: what about kidswear brands?

In the the previous note “Is Direct to Consumer model the new Fashion reality”, we analyzed how the various brands and companies use the DTC-model to reach their customers in an exclusive way. But what about the kids? As some brand marketing strategists commented the previous article, asking if some brands use this strategy for…

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