Category: Opinion

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Retail.RU: Магазин будущего в обувном ритейле (Store of the Future for Footwear Retailing)

via Магазин будущего в обувном ритейле В 2016 году 51%  производителей закрыли суммарно 1230 магазинов в России. Согласно подсчетам Forbes, в США к концу 2017 года число закрытых розничных точек достигнет 3591.  Свой подход к решению проблемы предлагает итальянский стартап ELSE Corp, вышедший на российский рынок в 2017 году. ELSE Corp на базе облачных технологий…

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3D Modeling in Fashion: Here, Now, and the Future

It’s a guest post by Stefan Kaertner 3D Modeling in Fashion: Here, Now, and the Future Contrary to popular belief, the fashion industry isn’t all glitz and glamour. It’s fast-paced and very competitive. If you don’t keep up, you are at risk of getting left behind. This is why the biggest names in fashion are…

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Cheerful friends shopping in the mall. 


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Opinion. Does Direct to Consumer retail makes you buy it?

Does Direct to Consumer retail makes you buy it? In the previous articles, we’ve explored the ideas of companies and brands using the Direct-to-Consumer model to maximize their customer experience and stand powerful towards competitors. But, did those businesses gain advantage by applying this model? How do customers feel about special experiences and does the…

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Imaginarium

Opinion. DTC- Direct to Consumer for Fashion, part 2: what about kidswear brands?

In the the previous note “Is Direct to Consumer model the new Fashion reality”, we analyzed how the various brands and companies use the DTC-model to reach their customers in an exclusive way. But what about the kids? As some brand marketing strategists commented the previous article, asking if some brands use this strategy for…

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A Tailor of the Latest Fashion

Opinion: Is Direct to Consumer model the new Fashion reality?

Is Direct to Consumer model the new Fashion reality? Traditional retail becomes crowded, and brands have the fear of losing their name. And with the boost of technology and media, the expectations of the market continue to grow. Shoppers’ taste is also changing. There’s a need to something much deeper than what the market has…

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Opinion. Nordstrom’s magic foot sizer

Nordstrom’s magic foot sizer Laser measurements are far more advanced than the shoe industry. But it will give Nordstrom’s shoppers a reason to believe the customer service magic. Technology gadgets won’t help a retailer if they don’t have good customer service. RFID and NFC won’t bring Walmart customers back—or increase their average basket size—if the…

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Opinion. Il negozio del futuro, cosa cambia nel 2017, by Marketing Profetico

via Marketing Profetico- Idee, Pareri e Suggestioni di Luca Guido Zambrelli Il negozio del futuro, cosa cambia nel 2017 “La differenza la farete ancora Voi ma attenzione, il commercio sta diventando sempre più sofisticato, una miscela di competenze, di tecnologie, di capacità e di coraggio che vanno oltre alla nostra attività. Preparatevi, anzi non smettete…

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Opinion. Virtual fitting room as the way to clothes and shoes mass customisation

Here’s a highly advised morning read for the hot topics in retail such as “virtual fitting” and “online fitting”, and also a quite complete market analysis of the Virtual fitting room as the way to clothes and shoes mass customisation published on Linkedin by Валерий Черник, Chief Executive Officer – Imigize Development Ltd. Today the…

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Produrre scarpe e abiti su misura per poi venderli a prezzi contenuti. Ecco cosa vuol fare ELSE Corp in italia grazie alla stampa 3D.

OPINION. La tecnologià che (forse) riporterà la produzione degli abiti su misura in Italia

via news.biancolavoro.it, by Francesco Tedeschi ELSE Corp: la tecnologià che (forse) riporterà la produzione degli abiti su misura in Italia Produrre scarpe e abiti su misura per poi venderli a prezzi contenuti. Ecco cosa vuol fare ELSE Corp in italia grazie alla stampa 3D. Poter avere una scarpa o un vestito esattamente della nostra misura,…

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OPINION. An innovative concept: “Virtual Retail” powered by E.L.S.E. is an alternative way to fashion and luxury industry with a high quality and ready to wear price

Il fake è meglio e costa meno dell’originale… e il virtual retail (la start-up Else Corp.), i Silos Armani e il Palazzo Morando a Milano Recentemente ho letto alcune dichiarazioni di Jack Ma, il fondatore del colosso cinese dell’e-commerce Alibaba.com, che hanno fatto infuriare gli operatori del mercato “Luxury e Fashion”, e poiché parte rilevante…

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