Category: Luxury Brand Marketing

lolliandpops

VIP consumer engagement: Your future in-store loyalty program will be fed by facial recognition- TheCurrent

via thecurrentdaily.com Your future in-store loyalty program will be fed by facial recognition Imagine this: You walk into your favorite store and the sales associate welcomes you by name. She or he lets you go about your business, but on-demand shares with you which of their latest products you would most likely be interested in….

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How the return of traditional skills is boosting Italy's economy

How the return of traditional skills is boosting Italy’s economy- TheGuardian

via theguardian.com How the return of traditional skills is boosting Italy’s economy Artisan revival proves a boon for sluggish economy that has unemployment rate of 12% There aren’t any smartphones distracting the budding couturiers at the tailoring school run by Brioni, the venerable menswear company, in Penne, a medieval town nestled in the heart of…

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Why retailers are trying on showrooms- Retail DIVE

via retaildive.com Why retailers are trying on showrooms Showrooming is the new big thing in brick-and-mortar retail, but are stores — and customers — ready to abandon their shopping bags? Retail is going through a monumental transition period, to say the least.  Giants of industry, such as Macy’s and J.C. Penney, are struggling to find…

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Why beauty will continue to rule retail in 2018

Why beauty will continue to rule retail in 2018 – Retail Dive

via retaildive.com Why beauty will continue to rule retail in 2018 From leaders Sephora and Ulta to relative newcomers Glossier and Birchbox, beauty is killing other sectors. Here’s how. If retail was a bingo board, whoever stocked up on bankruptcies would be winning right about now. From retailers who are at risk of going bankrupt…

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COSMOPACK 2018

The Cosmopack Factory: COSMOPACK 2018 PRESENTA A BOLOGNA LE NOVITA’ E LE TENDENZE DELL’INDUSTRIA COSMETICA MONDIALE

COSMOPACK 2018 PRESENTA A BOLOGNA LE NOVITA’ E LE TENDENZE DELL’INDUSTRIA COSMETICA MONDIALE Cosmopack, l’evento di Cosmoprof Worldwide Bologna che coinvolge l’intera filiera produttiva del beauty, torna a Bologna da giovedì 15 a domenica 18 Marzo 2018, raccogliendo sotto lo stesso tetto i leader a livello internazionale della filiera produttiva dell’industria cosmetica in tutte le…

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From Farm To Finished Garment: Blockchain Is Aiding This Fashion Collection With Transparency- Forbes

via forbes.com From Farm To Finished Garment: Blockchain Is Aiding This Fashion Collection With Transparency by Rachel Arthur Given the number of parties usually involved in producing a garment, transparency in the fashion industry is no small feat. From farmer to consumer, there are multiple steps along the way to create the t-shirts, jeans and…

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ELSE CORP ON HARPER'S BAZAAR RUSSIA

From Blockchain to Artificial Intelligence: 5 terms required to start 2018- ELSE Corp on HARPER’S BAZAAR RUSSIA

via HARPER’S BAZAAR RUSSIA От «блокчейна» до «искусственного интеллекта: 5 понятий, без которых 2018-й не наступит Стиль жизни / Новости Спешим разочаровать, но растиражированная фраза Коко Шанель «Не показывайте мне моду, продемонстрируйте свой вкус» безнадежно устарела. Сегодня, чтобы оставаться на острие, одного только вкуса недостаточно, — надо еще быть немного специалистом по компьютерным технологиям, немного футуристом, немного материаловедом. Анастасия Углик собрала пять понятий,…

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sustsinsble fashion

Change Your Shoes: Why Footwear Trails Apparel When it Comes to Sustainable Supply Chains- VampFootwear

via vampfootwear.com Why Footwear Trails Apparel When it Comes to Sustainable Supply Chains by Tara Donaldson Though apparel has made greater strides of late toward advancing supply chain sustainability, footwear has been a step behind, and Change Your Shoes is working to point out the sector’s flaws and suggest better practices for a more ethical…

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Mixed Reality x HoloCouture

Mixed Reality x HoloCouture & ELSE.shoes, powered by E.L.S.E. (video)

Mixed Reality x HoloCouture & ELSE.shoes, powered by E.L.S.E. The Holo Couture project is based on Unity and brings the ELSE Corp’s E.L.S.E. 3D Platform for Virtual Commerce and all services around it to the Microsoft Hololens platform. Holo Couture gives customers the chance to personalize in 3D, preview and order fashion products in an…

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Retail Kiosk lets shopper design, order puffy customized jackets, delivered home in two to three weeks: NO STOCK, only samples and tuning!

here’s a short story, by retailcustomerexperience.com Kiosk lets shopper design, order puffy jackets A new 6-foot tall self-serve kiosk allows consumers to design and purchase a puffy jacket, selecting from a choice of sizes, colors and materials, according to gearjunkie.com. The kiosks, designed by New Normal Consulting and Hexa Recreation Products, are being piloted in…

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