Category: Luxury Brand Marketing

fendi-customize

Fendi Turns To Digital For Bespoke Handbag Launch- Forbes

via forbes.com Customized Luxury Fendi Turns To Digital For Bespoke Handbag Launch by Rachel Arthur Fendi’s Customize It handbags with Farfetch Fendi is the latest luxury business to launch an online customization offer for its shoppers; teaming up with e-commerce platform Farfetch to provide made-to-order handbag designs. From today, the “Customize It” service allows consumers…

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Leonardi Milano sceglie ELSE Corp e la strategia di Virtual Retail per la loro ulteriore espansione sul mercato

press release Leonardi Milano sceglie ELSE Corp e la strategia di Virtual Retail per la loro ulteriore espansione sul mercato   Milano, 30 Novembre 2017 Allargando i suoi orizzonti, Leonardi Milano, un brand emergente che offre moda su misura per uomo situato nel Quadrilatero d’Oro di Milano nella prestigiosa Via della Spiga, pronto per l’espansione…

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Leonardi Milano chooses ELSE Corp and the Virtual Retail strategy for their further expansion on the market

press release Leonardi Milano chooses ELSE Corp and the Virtual Retail strategy for their further expansion on the market   Milan, November 30, 2017 Casting a wider net, Leonardi Milano, an emerging brand offering custom made fashion for men, located in Milan’s golden quadrilateral on the prestigious Via della Spiga, ready for international expansion and looking to…

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The importance of first-mover advantage in the DTC space- Glossy

via ‘There’s a lot of noise’: The importance of first-mover advantage in the DTC space by Jill Manoff In 2013, Jake Kassan and Kramer LaPlante launched MVMT, which Kassan calls a direct-to-consumer line of “great-looking watches at an accessible price point.” “There weren’t any other DTC brands offering the same thing, so we saw a…

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Sustainable Fashion and Millennials- FashionBI

via Sustainable Fashion and Millennials by Shalini Mohanty It’s the age of the rising power of millennials who are the new segment in the consumer market. Altagamma’s Consumer and Retail Insight describes them as “the new protagonists of the luxury consumer market [who] are between 18 and 34 years old: global, digitalised, optimistic, open to new…

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Diesel CEO on Fashion Retail’s Evolution – Apparel Magazine

via Diesel CEO on Fashion Retail’s Evolution By Jessica Binns Anyone anywhere can make a product in today’s world but the key to success is making that product relevant to consumers. That was among the insights Diesel CEO Stefano Rosso shared during a recording of the The Current Innovators podcast, hosted by Liz Bacelar, at…

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Else Corp: la nuova frontiera è la customizzazione di massa – Fashion Magazine, digital innovation

via digital innovation giovedì 16 novembre 2017 Else Corp: la nuova frontiera è la customizzazione di massa Realizzare un prodotto su misura è importante soprattutto nel mondo del footwear: Else Corporation ha lanciato una piattaforma sperimentale pensata specificamente per il settore, chiamata else.shoes, utilizzabile nei punti vendita per dare vita a una customer experience di…

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News Update: Techedge, PREDIT, ELSE Corp partner to make Virtual Shopping a Reality for Fashion & Retail

Techedge, PREDIT & ELSE Corp partner to make Virtual Shopping a Reality for Fashion & Retail Milan, Italy – November 2017 Techedge has partnered with PREDIT and ELSE Corp to build and evolve the world’s most powerful platform for mass customization in the fashion & luxury sector: E.L.S.E. (Exclusive Luxury Shopping Experience). The partnership will…

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The supply chain is becoming part of luxury designers’ branding strategies- Glossy

via The supply chain is becoming part of luxury designers’ branding strategies by Hilary Milnes The Council of Fashion Designers of America is encouraging its vast network of designers to bring their supply chains out of the shadows. CFDA president Steven Kolb said that over the past decade, two issues have emerged that have given…

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