Category: Luxury Brand Marketing

The Future of Fashion - RTFS

The Real Time Fashion System (#RTFS) saga: Can Fashion be ever Sustainable?

The RTFS (Real Time Fashion System) Saga episode 1: Can fashion be ever sustainable? First thing to understand for the fashion industry, is that it is no longer that much about “what” (in the meaning of styles of clothes), but more about “how”. How does the brand create an accurate process of production, distribution and…

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ELSE Corp at CONVENTION 4.0 VAR GROUP Riccione

ELSE Corp Ha partecipato alla Convention 4.0 di VAR Group

press release   ELSE Corp Ha partecipato alla Convention 4.0 di VAR Group Introducendo il loro “Virtual Bespoke Atelier 3D” Milano, 17 Maggio 2017: ELSE Corp ha partecipato all’evento organizzato da VAR Group CONVENTION 4.0: Living Transformation, un meeting B2B annuale dedicato ai partner e clienti dell’azienda, che offre ai partecipanti la possibilità di sperimentare…

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Personalizing e-commerce: Top takeaways from the Glossy Summit

via glossy.co Personalizing e-commerce: Top takeaways from the Glossy Summit At this week’s Glossy Summit in Miami, centered on mastering the modern retail experience, executives from top brands and retailers met in groups to discuss the biggest issues on their minds today. Group 1 focused on the personalization of e-commerce, including how much is too…

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Glossy 101: The prioritization of personalization

via glossy.co Glossy 101: The prioritization of personalization by Jessica Schiffer In a world of curated feeds and tailored recommendations (see: Facebook and Netflix), today’s consumers have come to expect that all of their experiences will cater directly to their interests. Shopping is no exception, so retailers heading towards an uncertain future are relying on…

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M.Gemi: You need to move as quickly as your data tells you, plus “on-demand retail”- Glossy story

via glossy.co by Hilary Milnes M.Gemi president Cheryl Kaplan: ‘You need to move as quickly as your data tells you’ M. Gemi is hoping to get as close to on-demand retail as possible. The two-year-old brand, known for handmade Italian shoes, promises high quality without the middleman markups and launches new styles of women’s and…

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So Why and How Direct-To-Consumer Fashion?

So Why and How Direct-To-Consumer? (you may want to check before: direct-to-consumer, as a “pre-fase” for this article) Whatever is happening today in the retail industry, whether it’s an expansion of private label collections or an opening of new retail outlets, technology is playing a huge part to develop new capabilities to support new strategies. To…

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Millennials And Quality: The Search For A Better Everything- Forbes

via forbes.com by Sarah Landrum Millennials And Quality: The Search For A Better Everything Millennials are slowly inheriting America. They represent an ever-larger portion of the workforce and, before too much longer, they’ll be spending a majority of their discretionary dollars in this country. Along with this changing of the guard will come significant shifts…

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VR-AR-MR Virtual Runway

#VRxVR: Virtual Reality x Virtual Retail, Scenarios and Applications. Powered by E.L.S.E.

here’s a pre- announcement for the new SaaS product by ELSE Corp, a Virtual Retail company– #VRxVR Platform, powered by E.L.S.E. VRxVR: Virtual Reality x Virtual Retail for Retailers, Scenarios and Applications #VRxVR is a B2B Cloud SaaS platform, in development by ELSE Corp- a Virtual Retail company, for brands and retailers, “powered by E.L.S.E.”,…

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Top-Clothing-Brands

Why Millennials and Mid-Market Firms Are a Fashion Match- Apparel Magazine

via edgl.com Why Millennials and Mid-Market Firms Are a Fashion Match By Jack Hendler Geography has always mattered when it comes to economic performance. When South Carolina manufacturers are struggling, producers in the South Bronx may be having a banner year. And vice versa. But regardless of location, the common denominator of today’s economy is the…

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LaConceria: Made-to-order, ultima frontiera. Con Prada personalizzi tutto: non solo le scarpe ma anche il packaging

via LaConceria Made-to-order, ultima frontiera. Con Prada personalizzi tutto: non solo le scarpe ma anche il packaging Il made-to-order di Prada va oltre le scarpe. Oltre alle calzature, ora la griffe permette di costruire anche il packaging personalizzato con cui il modello fatto confezionare su misura sarà consegnato. Finora, attraverso il progetto made-to-order di Prada,…

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