Category: Luxury Brand Marketing

mycesare-zegna

Ermenegildo Zegna lascia la parola al cliente: la sneaker My Cesare è ultra-personalizzabile- La Conceria

via Ermenegildo Zegna lascia la parola al cliente: la sneaker My Cesare è ultra-personalizzabile Si chiama “My Cesare” ed è la prima calzatura interamente personalizzabile firmata Ermenegildo Zegna. La storica casa di moda italiana punta tutto sull’iper-customizzazione della sua nuova sneaker, protagonista della sfilata “Ermenegildo Zegna XXX” per l’autunno-inverno 2019-2020 e declinabile in numerosi modi…

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Place Italia- Il nuovo “su misura” nasce dall’incontro tra moda e tecnologia

via Il nuovo “su misura” nasce dall’incontro tra moda e tecnologia Place Italia innova il paradigma della shopping experience tutta al maschile Milano, Corso Vercelli, 51. In una delle vie tradizionalmente più rinomate per lo shopping cittadino, lo scorso 29 novembre è stato inaugurato Place Italia, il concept store dove la tradizione della sartorialità maschile…

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Cloudburst-NFC

Verisium and Cloudburst collaboration- welcome the first collection of smart clothes with embedded NFC-chip inside

Cloudburst wear with Verisium launched the first collection of smart clothes with embedded NFC-chip inside. Verisium has created a cloud solution using blockchain technology based on the Microsoft Azure platform. This project has no analogues in Russia and its main goal of this project is to help Cloudburst create a unique community with the clients…

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Virtual Couture Fashion

Virtual Couture Fashion: Virtual Bespoke 3D- Man MTM, REAL-TIME rendering in WebGL, powered by E.L.S.E.

Virtual Couture Fashion-Virtual Bespoke 3D Man MTM, REAL-TIME rendering in WebGL, powered by E.L.S.E. Virtual Couture Fashiontm is a vertical industry solution framework, in development by ELSE Corp, based on E.L.S.E. and ELSE-ware, integrating the mass customization, industrial made to measure and on demand manufacturing for the apparel industry. more info: http://virtual-couture.fashion/   share this…

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QUANDO IL LUSSO E VIRTUALE

QUANDO IL LUSSO È VIRTUALE: Arriva Else corp, il virtual retail che rivoluziona la moda di lusso- POP ECONOMY

via popeconomy.tv ARRIVA ELSE CORP, IL VIRTUAL RETAIL CHE RIVOLUZIONA LA MODA DEL LUSSO Per una moda di lusso, più creativa e personalizzata, nasce la start up che da vita al virtual retail Else Corp, Exclusive luxury shopping experience, è una start up. Più precisamente una piattaforma, nata nel 2014, di virtual retail per una…

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TheRealRealBig

How the primary and secondary fashion markets are coming together- Glossy

via How the primary and secondary fashion markets are coming together by Danny Parisi The resale market has become an undeniably important force in fashion today, thanks in part to the prevalence of major online platforms where customers can buy and sell clothes. According to a report from Fung Global, the online consignment market is worth…

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AxF support in 3D Commerce: Digital Materials and luxury leather #LooksLikeReal, powered by E.L.S.E.

ELSE Corp’s 3D Commerce platform now supports the AxF Format of Digital Materials. #LooksLikeReal Demo for luxury leathers on the upper- FAST PREVIEW STANDARD QUALITY render. Powered by E.L.S.E., else.shoes         ELSE Corp, a Virtual Retail Company, together with its strategic partners Shoemaster® International, a company that is part of the ATOM…

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Retail 4.0  Brochure-001

Retail 4.0: 10 Regole per l’Era Digitale – il libro di Giuseppe Stigliano, Philip Kotler che nomina ELSE Corp tra i protagonisti del Retail del Futuro

Retail 4.0: 10 Regole per l’Era Digitale il libro di Giuseppe Stigliano, Philip Kotler che nomina ELSE Corp tra i protagonisti del Retail del Futuro   Retail 4.0: 10 Regole per l’Era Digitale, il libro di Giuseppe Stigliano, Executive Director Europe di AKQA, e Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing presso…

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MR MAG: WHAT DOES PERSONALIZATION MEAN FOR MENSWEAR THESE DAYS?

via mr-mag.com WHAT DOES PERSONALIZATION MEAN FOR MENSWEAR THESE DAYS? by Todd Barrato Q: What does personalization mean for menswear these days? Todd Barrato: Lately the beauty industry has gotten a lot of credit for leading the charge in personalization. But the fact is, personalization has been around for centuries, especially in fashion. It is…

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How sneakers are forcing luxury and non-luxury brands to compete across price points

How sneakers are forcing luxury and non-luxury brands to compete across price points- Glossy

via How sneakers are forcing luxury and non-luxury brands to compete across price points by Danny Parisi Streetwear and sneakers are among the biggest disruptive forces in fashion today. While much has been written about the overlap between the worlds of luxury and streetwear — embodied most notably in the appointment of streetwear icon Virgil…

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