Category: Customer Experience

Global Footwear Digital Transformation Summit 2019: See you in Shanghai!

venue: The Longemont Hotel Shanghai, 1116 West Yan An Road, Changning District, Shanghai, China date: September 23, 24, 2019 organizer: ECV International web: http://www.ecvinternational.com/event/en/GlobalFootwearDigitalTransformationSummit2019 Global Footwear Digital Transformation Summit 2019 Digital transformation is the radical transformation of a company’s organization and business processes so that it can leverage emerging technologies to sustain growth. According to…

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China market expectation for mass customization, product personalization and made to order

via jingdaily.com The customization trend of the 2000s is having a global comeback, and fashionistas have embraced it, proving to naysayers that the days of conspicuous consumption in China are ending. Goyard, Louis Vuitton, Gucci, Burberry, Longchamp, Loewe, and now even Dior (with the Dior Oblique personalization program) all currently have a variety of customized…

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Virtual Supermodel Stars in a Real Fashion Photoshoot: The Making of Shudu’s First-Ever Shoot

Shudu is the world’s first digital supermodel. She may not be able to talk or predict your favorite new product, but don’t underestimate her power. Here, Shudu’s creator shows us how he created the first digital supermodel. via WWD Virtual Supermodel Stars in a Real Fashion Photoshoot

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3 Unique Features of China’s New Retail

Much has been written about how shopping in China is more technologically advanced than it is in the West, but at what point did China’s tech surpass the West’s, and what was the country’s formula for producing this unique and high-powered consumer ecosystem?

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New Retail and Loyalty Strategy: How is China shifting from mass to personal?

hina’s e-commerce market continues to post impressive year-on-year growth, but patchy penetration across different product categories and increasingly expensive user acquisition have prompted some businesses to re-examine their physical retail presence and how they form a ‘single customer view’ across online and offline channels.

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WhichPLM: Fashion Trends are Reciprocal, but is the Fashion Supply Chain?

via Fashion Trends are Reciprocal, but is the Fashion Supply Chain? Here WhichPLM’s fit expert, Mark Charlton, shares his views on the changing ways apparel is manufactured in fashion, and what the future could look like. I have a passion for great fitting apparel and, for over 20 years, I have been helping brands fit apparel,…

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