Category: CRM strategy

China market expectation for mass customization, product personalization and made to order

via jingdaily.com The customization trend of the 2000s is having a global comeback, and fashionistas have embraced it, proving to naysayers that the days of conspicuous consumption in China are ending. Goyard, Louis Vuitton, Gucci, Burberry, Longchamp, Loewe, and now even Dior (with the Dior Oblique personalization program) all currently have a variety of customized…

Read More

3 Unique Features of China’s New Retail

Much has been written about how shopping in China is more technologically advanced than it is in the West, but at what point did China’s tech surpass the West’s, and what was the country’s formula for producing this unique and high-powered consumer ecosystem?

Read More

New Retail and Loyalty Strategy: How is China shifting from mass to personal?

hina’s e-commerce market continues to post impressive year-on-year growth, but patchy penetration across different product categories and increasingly expensive user acquisition have prompted some businesses to re-examine their physical retail presence and how they form a ‘single customer view’ across online and offline channels.

Read More

Why AI is the Only Way to Win Chinese Millennials and Gen Zers

via jingdaily.com, Daniel Langer AI is the Only Way to Win Chinese Millennials and Gen Zers On a recent flight from Shanghai’s Pudong airport to Hong Kong, I noticed that almost all the younger travelers around me were dressed in Gucci, Balenciaga, Off-White, or Burberry, all showcasing the logos prominently. I spotted several Dior and…

Read More

3 ways retailers must adapt to changing customer needs- Customer Stories, DropBox Business

3 ways retailers must adapt to changing customer needs Authored by: Mathieu Milot, Industry Principal for Retail, Dropbox On the Dropbox Business Blog we’ve explored the ways great customer experience can increase footfall, revenue and sales. But look away from Net Promoter Scores and you’ll find there is an urgency for retailers to take customer…

Read More

Top 5 Digitally Native Brands and How to Invest in Them

by Taylor Ryan, Chief Marketing Officer Valuer.ai  As we make technological leaps as a society, the market must change to remain in line with consumer behavior, and their preferences for certain products and services. For many industries, the need for a physical shop is rapidly dissolving. The idea of a traditional brick and mortar store…

Read More

The war on waste: Why artificial intelligence is making the fashion industry greener- Essential Retail

The war on waste: Why artificial intelligence is making the fashion industry greener by Lars Rabe Nobody likes a show-off, but when self-promotion spurs an industry on to improve communities and protect the planet we can all make an exception. That’s why the publication of the latest Fashion Transparency Index makes for such compelling reading….

Read More

Luxury pret a porter: ELSE Corp presenta il servizio innovativo di custumer experience

via Luxury prêt à porter ELSE Corp presenta il servizio innovativo di custumer experience La start-up propone all’industria della moda esperienze uniche, futuristiche e lussuose ELSE Corp è una startup fondata nel 2014 in Italia con sede a Milano, che propone soluzioni B2B e B2B2C a brand, retailer, produttori e designer indipendenti.  Attraverso l’approccio al mercato Direct…

Read More

(ru) Чипы и сенсоры под вашей кожей: «Горький» в «Лабиринте»- не пропустите эти книги

«Горький» в «Лабиринте»: не пропустите эти книги Вечный солдат в тылу, Армения ждет весну, книга о неисполнимых обещаниях и искусственный интеллект на службе моды: в сегодняшнем выпуске рубрики «„Горький” в „Лабиринте”» мы рассказываем про книги, которые написали Хелен Данмор, Ованес Азнаурян, Евгений Алёхин и Андрей Голуб. via gorky.media …. (skipped previous book review) Андрей Голуб….

Read More

A Book by ELSE Corp CEO: Artificial Intelligence for Fashion (in Russian)- Andrey Golub, #AI4Fashion

Welcome the new book by ELSE Corp CEO Andrey Golub Artificial Intelligence for Fashion (Virtual Couture) Андрей Голуб: Искусственный интеллект для моды Author: Andrey Golub, introduction by: Prof. Alexander Ryjov , endorsed by: Arseny Tarasov, Web Link: https://www.labirint.ru/books/695465/ Аннотация к книге/ Book annotation: Искусственный интеллект – уже реальность нашей жизни. Нет такой сферы, где бы…

Read More