All Posts By Sabrina Karakut

MySize saga: How Plus-Size fashion market is changing the industry

PlusSize fashion market is changing the industry After decades of living in the shadow of skinny models, women with size 14+ are finally starting to step into the spotlight: If you’re a retailer, and you don’t understand that consumers are more demanding than ever before, you’ve missed the point! People within fashion community and activists…

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Direct to Consumer, step… NEXT: Every customer is their own market

Direct to Consumer, step Next: Every customer is their own market It’s finally real! Virtual Customization is becoming a revolutionary business! As discussed in previous articles on Direct-to-Consumer and Shopping Behavior, we know that a buyer is very complex. Companies must pay attention to the consumers’ needs. And what used to be a challenge for…

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Opinion. Does Direct to Consumer retail makes you buy it?

Does Direct to Consumer retail makes you buy it? In the previous articles, we’ve explored the ideas of companies and brands using the Direct-to-Consumer model to maximize their customer experience and stand powerful towards competitors. But, did those businesses gain advantage by applying this model? How do customers feel about special experiences and does the…

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Opinion. DTC- Direct to Consumer for Fashion, part 2: what about kidswear brands?

In the the previous note “Is Direct to Consumer model the new Fashion reality”, we analyzed how the various brands and companies use the DTC-model to reach their customers in an exclusive way. But what about the kids? As some brand marketing strategists commented the previous article, asking if some brands use this strategy for…

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Opinion: Is Direct to Consumer model the new Fashion reality?

Is Direct to Consumer model the new Fashion reality? Traditional retail becomes crowded, and brands have the fear of losing their name. And with the boost of technology and media, the expectations of the market continue to grow. Shoppers’ taste is also changing. There’s a need to something much deeper than what the market has…

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3D Printed Bespoke XYZBag at Technology Hub A New Way of Combining Your Style and 3D Printing

XYZBAG, the first Italian brand of digital couture handbags made with 3D printing technology, fully customizable, in order to offer its customers a unique and exclusive product! The company presented  fully customizes 3D printed bags at Technology Hub 2016, Milan. Annallisa Nicola is the CEO and co-founder of XYZBAG. She shares her vision and experience of…

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OPINION. An innovative concept: “Virtual Retail” powered by E.L.S.E. is an alternative way to fashion and luxury industry with a high quality and ready to wear price

Il fake è meglio e costa meno dell’originale… e il virtual retail (la start-up Else Corp.), i Silos Armani e il Palazzo Morando a Milano Recentemente ho letto alcune dichiarazioni di Jack Ma, il fondatore del colosso cinese dell’e-commerce Alibaba.com, che hanno fatto infuriare gli operatori del mercato “Luxury e Fashion”, e poiché parte rilevante…

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A Modern View of Fashion and Technology : “3D Printed Bridal Collection” by Sabina Saga at Technology Hub

Today, it is an undeniable fact that we are in the era of 3D technologies. It is no more secret that 3D printing has been around for a while and its influence on the fashion industry is a latest concept. Trendsetters have been expected to have 3D printed clothes in a near future and designers…

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A Vision for the Future of Virtual Fashion Shopping

Featuring cutting edge technologies and 3d printed elements to enhance the product customisation experience in fashion retail. Milan, 8th June, 2016 – ELSE Corp, a B2B startup from Milan, Italy, introduced the public for the first time to their innovative vision of the future of Virtual Fashion Shopping at Technology Hub Milan 2016. Situated in the…

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“Discover Your Dream Wedding Shoes”: The Virtual Journey of a bride-to-be

DREAMS COME TRUE ELSE Corp, the creator of E.L.S.E. (Exclusive Luxury Shopping Experience) platform goes deeper in trying to explain the benefits of using 3D printed elements in mass customization, through a short video that tells the story of the journey of a bride-to-be, customizing her perfect pair of wedding shoes, with the finishing touch:…

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