Search: direct to consumer

Direct to Consumer (D2C) Business Model: How Demand and Technology Made Fashion Go Real-Time, FashionBI Research

Today’s consumers are better informed, better connected and more conscious of the values and authenticity… 1 in 5 consumers interested in personalised products or services are willing to pay a +20% premium… 15+ major fashion labels have announced See Now Buy Now collections for 2017… a new report by FashionBI Direct to Consumer (D2C) Business…

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Direct to Consumer, step… NEXT: Every customer is their own market

Direct to Consumer, step Next: Every customer is their own market It’s finally real! Virtual Customization is becoming a revolutionary business! As discussed in previous articles on Direct-to-Consumer and Shopping Behavior, we know that a buyer is very complex. Companies must pay attention to the consumers’ needs. And what used to be a challenge for…

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Opinion. Does Direct to Consumer retail makes you buy it?

Does Direct to Consumer retail makes you buy it? In the previous articles, we’ve explored the ideas of companies and brands using the Direct-to-Consumer model to maximize their customer experience and stand powerful towards competitors. But, did those businesses gain advantage by applying this model? How do customers feel about special experiences and does the…

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Opinion. DTC- Direct to Consumer for Fashion, part 2: what about kidswear brands?

In the the previous note “Is Direct to Consumer model the new Fashion reality”, we analyzed how the various brands and companies use the DTC-model to reach their customers in an exclusive way. But what about the kids? As some brand marketing strategists commented the previous article, asking if some brands use this strategy for…

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Opinion: Is Direct to Consumer model the new Fashion reality?

Is Direct to Consumer model the new Fashion reality? Traditional retail becomes crowded, and brands have the fear of losing their name. And with the boost of technology and media, the expectations of the market continue to grow. Shoppers’ taste is also changing. There’s a need to something much deeper than what the market has…

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How the Direct-to-Consumer Model Is Driving Retail Supply Chain Innovation- Apparel Mag

via apparelmag.com How the Direct-to-Consumer Model Is Driving Retail Supply Chain Innovation By Susan Pichoff, GS1 US Small but mighty, direct-to-consumer (DTC) apparel brands are quickly earning more of the U.S. consumer’s hard-earned dollar. Within the next five years, 81 percent of shoppers will likely make at least one purchase from a DTC brand, according…

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The DTC OD: Fashion is flooded with direct-to-consumer brands, but few will scale- Glossy

via glossy.co The DTC OD: Fashion is flooded with direct-to-consumer brands, but few will scale by Hilary Milnes This story first appeared in the summer issue of Digiday magazine, available exclusively to Digiday Plus members.  Join the community and receive the full magazine here. The Warby Parker for pajamas. Handmade Italian shoes without the markup. Kids’ clothes…

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Nike punta sull’offensiva Consumer Direct e la strategia Triple Double- FashionMagazine

via Nike punta sull’offensiva Consumer Direct e la strategia Triple Double Nike vuole arrivare agli atleti più velocemente e con proposte più personalizzate grazie al digital. Lo ha reso noto il ceo Mike Parker all’Investor Day di ieri (25 ottobre), spiegando i punti principali della sua nuova strategia a cinque anni. «Oggi il consumatore si…

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So Why and How Direct-To-Consumer Fashion?

So Why and How Direct-To-Consumer? (you may want to check before: direct-to-consumer, as a “pre-fase” for this article) Whatever is happening today in the retail industry, whether it’s an expansion of private label collections or an opening of new retail outlets, technology is playing a huge part to develop new capabilities to support new strategies. To…

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How Brands Are Using 3D Shoe Designs for Game-Changing Consumer Insights- FDRA Kicks Over Coffee

via FDRA Kicks Over Coffee on Youtube Chris Hillyer, Innovation Director at Deckers Brands, joins us to discuss how brands are using 3D shoes (and what software is used) to get consumer insights, increase the speed of sample reviews and ensure factories fully understand what you are asking them to produce. Chris doesn’t shy away…

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