THE UNLIMITED POWDER EXPERIENCE: POWDERFUL, a project of COSMOPROF
Powderful, a cosmetic ‘all-over’ powder especially intended for different uses, will be presented at Cosmoprof WorldWide in Bologna from 15 to 18 March. The project is powered by Cosmopack and is strategically located in the selective area Cosmoprime (HALL 19).
At Cosmoprof, an installation will experiment for the first time with a new customer experience in beauty retail.
During the event, visitors will live the extraordinary and complete experience of the creation of a luxury make up product: from the sketch to the store.
A project curated and designed by Centdegrés.
Produced by HCP, Ancorotti Cosmetics, Vetraco Group, Nastritex, Pennelli Faro and Arsmetallo.
Digital experience developed by MCI Brand.
Retail experience developed by ELSE Corp.
More info here