Leonardi Milano chooses ELSE Corp and the Virtual Retail strategy for their further expansion on the market
Milan, November 30, 2017
Casting a wider net, Leonardi Milano, an emerging brand offering custom made fashion for men, located in Milan’s golden quadrilateral on the prestigious Via della Spiga, ready for international expansion and looking to improve operational effectivity, has launched a crowdfunding campaign ‘Leonardi – TailoredBYyou’. With their motto #tailoredbyyou, Leonardi Milano aspires to establish a dialogue with the most digital segment of the population and to be a symbol of Made in Italy 4.0. And what better way to do it than teaming up with ELSE Corp and deciding to adapt their Virtual Retail strategy, that embraces Mass Customization and Industrial Made to Order; providing new innovative strategies for the sales, design, production, distribution and marketing of fashion products.
Elegance, craftsmanship and Made in Italy are the values that characterize the brand, laying emphasis on quality, while bringing personalization and convenience to the market at a cost, about 30% lower than major luxury brands. Leonardi Milano sells high quality, personalizable, suits, footwear, bags and accessories. Starting with their footwear range, using ELSE Corp’s else.shoes™ platform, the brand will offer clients an easy, quick and innovative product customization experience, multiplied by a maximized customer loyalty.
Currently, their stores are furnished with a 3D Foot Scanner which precisely gathers the measurements of each customer’s feet, reconstructing each foot in 3D in the cloud in a matter of seconds; and a cloud-based 3D Product Configurator, through which customers can choose the products and customization options they want for their perfect custom-made shoes.
To embark on this new journey, the company has launched a crowdfunding campaign on Opstart, a crowdfunding platform, with forty-four days left to raise their €75.000 target. Leonardi Milano’s showroom in the fashion heart of Milan opened its doors last night to journalists, clients and VIP guests, to introduce them to their new project; shining a light on the innovative shopping experience they are proposing; while building awareness about their crowdfunding campaign.
Visit Leonardi Milano at Via della Spiga, 1 to experience the magic first hand.
For more information: http://www.else-corp.com/
ELSE Corp is an Italian startup based in Milan, founded in 2014. Since then, the company has been working on designing and developing a technologically advanced Cloud SaaS API platform for Virtual Retail or no stock retail for the Apparel & Footwear industry. The platform E.L.S.E., Exclusive Luxury Shopping Experience is aimed at providing an extraordinary Customer & Shopping Experience in 3D (applications, web, mobile apps, Virtual Reality, Augmented and Mixed Reality environments), that supports at its core Mass Customization and cloud based hybrid & distributed Manufacturing services, integrating all their components and processes into brands’ and retailers’ e-commerce, CRM, ERP and PLM systems; from 3D Design and Interactive Visual Merchandising for customized and MTM sales, to on demand production.