FOCUS ON FASHION RETAIL

HIGH-END FASHION AND LUXURY LIFESTYLE TRADE MAGAZINE FOR AMERICAN RETAILERS    

the August 2017 issue

FOCUS ON FASHION RETAIL

www.focusonshoes.com

VIRTUAL RETAIL

intro-

Over the past years we have been reading titles such as “The iconic brand is expected to close 200 stores worldwide…” or “The luxury store tries to keep its charm for new customers…”. This is how an entire industry reacts when traditional retail becomes crowded, and brands have the fear of losing their name. In other words, technology driven innovation, overarching socio-economic trends and the shifts in customer behavior are pushing brands to confront a difficult scenario. With fast and big changes of the market and the boost of technology, the expectations continue to grow. In fact, today’s customers do not want “just to buy products”. Shoppers are changing and there is a desire for relevant aspects surrounding a product. Customers expect their favorite brand to offer, not only quality, but also an exceptional experience. For this reason an increasing number of companies are trying new ways of selling and approaching their customers in a more individualized and appealing way. Imagine walking into your favorite store and they know exactly what size you are without having to try on dozens of different pieces. Fast, accurate and easy. Seems like a dream, but the future is making this happen. And no, this is not another “see-now-buy now” strategy some labels use.

Retail Technology: VIRTUAL RETAIL, by "FOCUS on Fashion Retail" Magazine

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The August 2017 issue will be distributed at:

  • FFANY show;
  • WWDMAGIC;
  • FN Platform;
  • The Atlanta Apparel;
  • The New World of Bridal;
  • VOW: World of Prom;
  • Metropolitan New York Footwear, Apparel and Accessories Marketplace;
  • Chicago Apparel & Accessories Market;
  • The Atlanta Shoe Market;
  • California Market Center;
  • CENTRESTAGE Hong Kong;
  • theMICAM