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ELSE Corp to Take AI & Fashion Retail to the next Step

Exploring the Future at the 3rd edition of Mind the Step in Milan


Milan, June 7, 2017: ELSE Corp’s co-founder, CEO & CTO, Andrey Golub, was the opening speaker at Mind The Step 2017, a B2B event that enquired into the evolution of the buying process in Multi-Channel Retail, on the 7th June in Milan. His talk explored the new proposed business models for on-demand manufacturing and the role of AI in the future of fashion, the possible implications for designers and more importantly, the benefits it brings them.

He spoke about ELSE Corp’s Virtual Retail, a concept already recognized by the industry, which embraces the ideas of Mass Customization, On Demand Manufacturing and Industrial Made to Measure; and described to the audience the impact that it is having on the fashion retail landscape. He also spoke about the bright future of Mass Customization thanks to the use of Artificial Intelligence – in particular, about ELSE Corp’s MyStyle & MySize products, which are part of the startup’s brand new idea: the Real Time Fashion System (#RTFS), which is currently under development by the startup and its business partners.

The RTFS, is a revolutionary vision for a new industrial Product Design process for companies and independent designers. It is driven by an integration of CAD 3D systems and Artificial Intelligence, which lead to accurate predictions of individual customersstyle & size needs, as well as providing brands with Real-time Product Demand Planning, while positively impacting the whole fashion industry, making it really sustainable, socially, environmentally and on a global scale. more info: www.else-rtfs.com

The day continued with noted speakers diving into the open issues of the Experience Economy, which ELSE Corp is very much a part of, and discussing the transition from the ‘old’ ideas and formats of e-commerce to the new Brand Commerce – or in the case of ELSE Corp, Virtual Commerce.

To demonstrate their ideas better, the startup also had a demo stand where they showcased their Virtual Retail technologies and experiments, bringing new customer experiences and ways of shopping – which were all received with high enthusiasm and keen interest from the public and new potential partners and clients. www.mindthestep.eu

For more information: http://www.else-corp.com/

ELSE Corp is an Italian startup based in Milan, founded in 2014. Since then, the company has been working on designing and developing a technologically advanced Cloud SaaS API platform for Virtual Retail or no stock retail for the Apparel & Footwear industry. The platform E.L.S.E., Exclusive Luxury Shopping Experience is aimed at providing an extraordinary Customer & Shopping Experience in 3D (applications, web, mobile apps, Virtual Reality, Augmented and Mixed Reality environments), that supports at its core Mass Customization and cloud based hybrid & distributed Manufacturing services, integrating all their components and processes into brands’ and retailers’ e-commerce, CRM, ERP and PLM systems; from 3D Design and Interactive Visual Merchandising for customized and MTM sales, to on demand production.