ELSECorp Logo TM

ELSE Corp at the ITA-RU Roundtable about the Future of SMEs

At the third Russian Small and Medium-Sized Enterprises Forum

sme forum logo

Milan, May 30, 2017: Andrey Golub, CEO & co-founder of ELSE Corp, a Virtual Retail Company, will be participating in the third Russian Small and Medium-Sized Enterprises Forum, which is the Zero Day programme of the St. Petersburg International Economic Forum (SPIEF) taking place in St. Petersburg at the ExpoForum Convention and Exhibition Centre on May 31, 2017. Golub will be participating in a round-table discussion entitled Small and Medium-Sized Enterprises in Russia and Italy: The Challenge for the Future, presenting a strategic point of view of the company lead by him, towards the new Russian industrial and commercial renaissance.

The event is organized with support of the Conoscere Eurasia Association and Banca Intesa. The discussion is intended as an avenue for presenting the experience of Italian small business in working with emerging and innovative technologies at the industrial scale. Among the other topics brought to the table by the CEO of the startup, will be the developments behind the unique philosophy called “virtual retail”, bringing the fashion and design industries into the new innovative operational models such as “direct to consumer” and industrial “made to order” and “made to measure”, and thus opening a new chapter in the innovative research toward certified and transparent dynamic supply chains, ideas to be perfectly integrable into the new meaning of the “made in” and “made by”, as seen strategically in Italy and in Russia.

ELSE Corp, a successful startup from Milan, Italy, founded in 2014, recently received financial support (a medium term loan) from Banca Intesa, confirming the startup might be not only a highly promising business case, but also an important element of the global innovation chain for the Made in Italy sector, while also opening up opportunities for new potential investors. The startup has created a revolutionary concept in terms of shopping experience, combining the best advantages of online shopping with the true customer experience of physical shopping. Through their Cloud API platform, the company promotes the concept of large-scale fashion products customization, bringing to the fore the value of craftsmanship in the era of mass production and setting new standards for luxury and fashion retail.

Compagnia di Sanpaolo President Professor Francesco Profumo, one of Italy‘s most authoritative financial experts, will give a general presentation, touching also on the pressing topic of Industry 4.0. It is also expected that a number of successful companies from Italy‘s SME sector will share their experience, as well as problems and techniques for solving them in Russia and other countries. Their Russian counterparts will also articulate their views on the issue. A serious discussion among stakeholders is anticipated, with the potential to be of practical significance.


For more information: http://www.else-corp.com/

ELSE Corp is an Italian startup based in Milan, founded in 2014. Since then, the company has been working on designing and developing a technologically advanced Cloud SaaS API platform for Virtual Retail or no stock retail for the Apparel & Footwear industry. The platform E.L.S.E., Exclusive Luxury Shopping Experience is aimed at providing an extraordinary Customer & Shopping Experience in 3D (applications, web, mobile apps, Virtual Reality, Augmented and Mixed Reality environments), that supports at its core Mass Customization and cloud based hybrid & distributed Manufacturing services, integrating all their components and processes into brands’ and retailers’ e-commerce, CRM, ERP and PLM systems; from 3D Design and Interactive Visual Merchandising for customized and MTM sales, to on demand production.