Pure-Play Ecommerce Businesses: Top Online-Only Retail Stores and Their Strategies
a new Fashion Research by FashionBI is available!
As Ecommerce came into existence, eventually the word ‘E-tail’ was born signifying those retailer that sell purely online. There are many pros and cons attached to an online-only store versus an offline store. However, the reality remains that the world is running out of time and ecommerce does provide that convenience factor – and hence the ecommerce sector just keep growing.
China and the US are the biggest contributors in the world’s ecommerce market. Multibrand stores are amongst the top giants and come with many key advantages both for the customer and the business itself, as opposed to stand-alone brands or retailers. Be it Yoox Net-a-porter, Zalando, Moda Operandi or TMall – all such online retail giants have been able to establish some competitive advantage over the other, thereby, securing a good set of loyal audience.
What’s more is that Ecommerce makes it happen for the companies to track a customer journey in order to provide him a personalised and seamless product range and experience. There are a lot of innovations happening to cater a customer more on a personal level and this would be the ultimate target for the brands this year, together with improving on their omnichannel offering.
So what is the latest trend in e-commerce? Which are the latest innovations and startups supporting them? Can brands stay purely online or is it not the best strategy to go omnichannel? Which pure-play online retailers are expanding offline and why? With this research, you can get answers to all these and much more.