preface: you may want to read before the “episode 1”, MySize saga: How Plus-Size fashion market is changing the industry
My Size: Petite doesn’t mean skinny
Clothes. Something we all need, but getting clothes that fit perfectly can be a struggle, if you don’t match the “realistic” sizes. Overall, regular sizes are made for women who are at least 5’5″, without shoes. But only a few women accomplish these perfections of the market.
According to designers, the average woman is 5’4”. Petite sizes are generally for women 5’3″ or less. And plus-sizes are higher.
A petite woman who has her eye on a regular size shirt would have to adjust the shirt. In addition to transforming the sleeve length, she would also have to take in the bust, waist, and even sleeve circumference. The process is not always easy and can lead to deformed stitching.
The selection for petite sizes is limited because clothing manufacturers often make clothes for the most common sizes in order to maximize profits. Promotion for petite-sized clothing lags behind plus-sized advertising.
Another false statement that’s been made is, that people usually think all petites are skinny. They also think the problem will be fixed by downsizing. Petite sizing and extra small are not the same. But the difference between the two can’t be understood unless you’re petite and have the same issues.
To affect change, it’s important to be proactive, vocal and realistic about your goals. Consider previous article: plus- size women banned together as a fashion movement and now they have a recognizable image in fashion.
Of course, there are some retailers that do fulfill the petite’s needs. Walk into Ann Taylor, Loft, J. Crew, Banana Republic, or a department store, and you’ll see selections of petite clothing, often relegated to a small corner, as though the merchandise team is asking themselves,
“who is this petite woman?” The answer is: The petite woman is just like the regular-sized customer…only shorter.
The main issue is how it can be possible that retailers seem confused as to how to deal with short women. Some, like Topshop and Anthropologie, are beginning to step up and realize that short women like to look good, too, just like larger women. But the disparity of options and the apparent lack of concern for the petite shopper, as well as the plus-size shopper, is notable.
But the reason why there are likely fewer petite options — and that not all stores offer apparel for smaller-framed women — is potentially one of the reasons why some stores do not offer plus size fashion: not that the demographic causes disdain, but because it requires a different design evident.
That brings to the conclusion that, if consumers have the opportunity to make their dress to measure, they don’t have these kind of concerns and designers don’t require these “special” patterns, but the ideal measurements will just be given to them. And if you can do it all virtually, it is easier than ever before. A win-win for both?
To know more about MySize: blog.else-corp.com/category/mysize/
This is where ELSE Corp can be integrated into environment and bring the fresh air named #MySize.
With the Virtual Boutiques, they can provide the exceptional experience these plus-size fashion lovers look for. The opportunities technology brings the last few years, opened a lot of doors. And it will even increase. With their guidance and support, they enable the luxury brands, that every style icon looks for, to provide Made-to-Order and Made-to-Measure products. Forget about the XXX–Size, think of #MySize!
If your measurements are being taken, your item will fit perfectly. Which brings us to the conclusion, you don’t have to have a slim model figure to look good!
to know more: