ELSE Corp the new logo with TM


Disruptive Fashion Tech for Smart Retail Now


Milan, March 13: After an exciting and action-packed start to the year, having participated at MICAM, SIMAC and Microsoft Forum, ELSE Corp is now ready for a commercial launch of their footwear solution else.shoes™, and to step into the global Fashion Apparel space. The startup will be participating at Smart Retail NOW: “a meeting point for retailers, mass retailers, operators who sell products and services to consumers and suppliers of innovative digital technologies” on Tuesday, March 21. The theme of the event is the “engagement of customers” and the general “customer experience” that is undergoing major changes thanks to the opportunities that new innovative digital technologies bring. At the event, ELSE Corp will be demonstrating E.L.S.E., their Cloud SaaS framework for Virtual Retail; the else.shoes platform that’s based on it and already on the market; and will introduce visitors to a preview of their new platform for the apparel industry: Virtual Couture Fashion.

ELSE Corp has created a revolutionary concept in terms of shopping experience, combining the best advantages of online shopping with the true customer experience of physical shopping. Through their Cloud API platform, the company promotes the concept of large-scale customization, bringing to the fore the value of craftsmanship in the era of mass production and setting new standards for luxury and fashion retail. Few fashion companies have already chosen this path – most recently, the Italian footwear brand Thierry Rabotin. They offer customers a chance to customize their purchases by choosing colour, fabric and style detail through ELSE Corp’s “Universal 3D product configurator” a UX API & SDK front-end for omni-channel retail applications, that integrates advanced 3D product visualization into any in-store personalization scenarios.

The company will present their first vertical industry solution else.shoes, that integrates mass customisation, made to measure and on demand manufacturing for the footwear industry. It is based on E.L.S.E. and ELSE-ware which is a Hybrid & Distributed cloud based Manufacturing 4.0 middle-ware for footwear & apparel. Similar in structure to else.shoes™, the 3D configurator for apparel solution, Virtual Couture Fashion platform however will allow for multi-product configuration, giving customers the chance to simultaneously configure an entire head to toe look, and integrates different level of avatars for customer profile (realistic avatars, biometric avatars, statistical avatars), as well as a connection to 3D body scanning platforms.

At the event, the startup will be showing also an Augmented Reality version of their 3D configurator, where customers can customise a shoe by pointing a tablet at different samples, accessories and physical materials and see their customised shoe visualized as an interactive high-quality 3D model on the mobile device. Visitors will also get a glimpse into the Mixed Reality ‘future of shopping’ concept being explored and developed at ELSE Corp, where they can play with the colour and material options of the different shoes seen as holograms, by making simple gestures.

ELSE Corp is an Italian startup based in Milan, founded in 2014. Since then, the company has been working on designing and developing a technologically advanced Cloud SaaS API platform for Virtual Retail or no stock retail for the Apparel & Footwear industry. The platform E.L.S.E.™, Exclusive Luxury Shopping Experience is aimed at providing an extraordinary Customer & Shopping Experience, that supports at its core Mass Customization and cloud based hybrid & distributed Manufacturing services.

www.else-corp.com | Co-founder & CEO, Andrey Golub a.golub @ else-corp.it