Telefónica presents AURA, a pioneering way in the industry to interact with customers based on cognitive intelligence

Presentation delivered by Chema Alonso about AURA, the Cognitive Intelligence in Telefonica, delivered at Barcelona, 26th of February 2017.

• The application of cognitive capabilities to its platforms will allow Telefónica’s customers to know, manage, and control their digital lives with the company, and discover new customer propositions.

• Facebook, Microsoft, and UNICEF participated in the presentation together with Telefónica’s Chairman and CEO, José María Álvarez-Pallete and Chema Alonso, the company’s Chief Data Officer who has shown also an example of implementation with ProFuturo.

For more information: see the official press release HERE