it’s another art piece about mass customization in fashion, which isn’t completely reflecting the ELSE Corp’s point of view, because we believe PERSONALIZATION (personal style) is more attractive to luxury customers than DIY- DO IT YOURSELF (personal design). However the both kind of innovation to the Customer Experience are already on the market!
from FORBES.com, Asia #StartupLife
Why This Fashion Startup Is Letting Its Customers Design Its Products
some first impression quotes-
Founded by Lana Hopkins, Mon Purse is an Australian handbag retailer that provides mass customisation of luxury accessories. It was an idea inspired by a personal pain point. In my conversation with Hopkins, she noted the “massive change towards discreet, non-branded fashion” and the dearth of options for luxury handbags. Hopkins wanted to build a brand that would be affordable, “European made” and “totally personalised”. This didn’t exist in the luxury accessory market.
There is a burgeoning movement towards mass customisation, which is empowering customers to customise their own products. So ultimately what they purchase will be a product of their own creative decisions. It will reflect their personal style.