Microsoft Envision | Retail and consumer packaged goods: State of the industry

a video from Microsoft Envision

Constant change is the new reality for retail and CPG companies. Global sourcing and competition, showrooming and omni-channel retailing, location-aware mobile marketing and personalized offers – from street-level to back office, there is no piece of the value chain left unaffected. This general session surveys the opportunity available to improve efficiency in manufacture and marketing, increase customer intelligence, manage pricing decisions, and measure business results using new and more informative metrics.