E.L.S.E Helping Towards the Digital Transformation of Retail
ELSE Corp listed among the most innovative business partners of Microsoft at NRF
NRF stories from Microsoft about ELSE Corp:
- Is tech the new black?
- Using AI and VR to make brick-and-mortar shopping fashionable again
- Retail Revolution: Inside the Digital Transformation of Retail
- Discover the future of virtual retail and cloud manufacturing with E.L.S.E.
In honor of the National Retail Federation conference, ELSE Corp was one of Microsoft Partners mentioned by Corporate VP, Worldwide Partner Group, who shone light on some of the digital transformation stories of companies in the Microsoft Partners Network within the retail industry, explaining how their solutions are helping to revolutionize the customer journey.
Says Schuster in her article,
“We spoke with some innovative partners in the retail sphere to get an idea of how digital transformation is revolutionizing their industry. As we have seen with the tech industry and communication vertical in recent years, new technologies will soon completely change the way we buy and sell products to consumers.”
Revolutionizing the Customer Experience
We spoke with some innovative partners in the retail sphere to get an idea of how digital transformation is revolutionizing their industry. As we have seen with the tech industry and communication vertical in recent years, new technologies will soon completely change the way we buy and sell products to consumers. Here are a few examples of Microsoft partners who are doing just that.
ELSE Corp & E.L.S.E.
E.L.S.E. stands for Exclusive Luxury Shopping Experience. Simplified, E.L.S.E is a cloud SaaS platform for customized, virtual retail shopping. The Italian-based startup was inspired by the idea of bridging front-end retail processes with cloud-managed back-end process (such as virtual fitting, smart manufacturing, order creation, etc.) to create an overall better shopping experience for customers.
“Technology driven innovation and shifts in consumer behavior are pushing brands to create retail experiences that are more appealing, less time consuming, and more personalized. Personalization is really the driving influence and virtual retail or ‘no stock retail,’ as I like to call it, gives consumers an unprecedented level of control in every step of the creative process.”
– Andrey Golub, CEO and Co-Founder of ELSE Corp
Built on Azure as a “Universal 3D product configurator,” ELSE Corp has created what Golub considers to be the next generation of retail fashion experiences. The technology can be integrated into any brand environment and will be available to high-end retailers within the next calendar year. E.L.S.E. also uses Virtual Machines and .NET to improve customization and to personalize the virtual shopping experience. Where online shopping is focused on selling only those products that already exist, on demand technology like E.L.S.E. will help create and visualize the perfect product.
With this approach, E.L.S.E lets consumers actively take part in the production process. They can cultivate the style of their product, the materials, the colors, the accessories, the fit, even the placement of pockets. And throughout this process, they are guided by an AI shopping assistant who can ensure they get the results they are looking for.
ELSE Corp is very proud to have been recognized and endorsed by the Microsoft’s Partner Group!
Read the article here: Retail Revolution: Inside the Digital Transformation of Retail