Smart Shoes for a Smart City
Fera Libens powered by E.L.S.E. at Futura City Milano

Smart City

Milan, 7 October, 2016: Their latest collaboration with innovative, sustainable footwear brand Fera Libens takes ELSE Corp, a Virtual Retail company, and E.L.S.E., their SaaS cloud platform for Virtual Retail, Virtual 3D Commerce and Cloud Manufacturing, to Futura City, Italy’s first national event on technology for the smart city. http://www.smartcity-futura.it/

Visitors will be immersed in a reproduction of a 3.200 m.sq. smart city where homes, schools, offices, hospitals, banks, museums, green spaces and shops are all enhanced by technology and innovative solutions. And in this smart city, Fera Libens, powered by E.L.S.E., will show up their special shoes, because to walk in a smart city, you need a pair of smart shoes.

The Milan based company’s shoes are 100% animal-free (vegan), created using alternatives to leather: microfiber and Alcanatara®. As stated by them, Fera Libens stands for ethics, aesthetics and quality. Strongly believing in the necessity of orienting consumer behavior towards a higher responsibility for the environment and animals, while valuing Italian traditional artistry and “gusto”, renowned and appreciated all over the world. http://www.feralibens.com/

ELSE Corp shares a similar ethos, with their concept of Virtual Retail, where products are made on-demand, tailor made and made to order. It is not only a smart strategy for the retail industry but also an eco- sustainable vision for the future or fashion and retail. In the words of the Co-Founder & CEO of ELSE Corp, Andrey Golub, “We believe that the future of quality and intelligent retail is all about on-demand and made to order models”. The company is focused on innovating within the 100% Made in Italy manufacturing industry for apparel and footwear, and enriching it by blending traditional methods with new technologies & business models.

The event will take place at Eastend Studios, Via Mecenate 90, Milano on the 13th October 2016.



For more information: http://www.else-corp.com/

ELSE Corp, a Virtual Retail company, is an Italian B2B startup developing E.L.S.E. (Exclusive Luxury Shopping Experience), a New Customer Experience driven innovative SaaS cloud platform for Virtual Retail, Virtual 3D Commerce and Cloud Hybrid Manufacturing. We work to make it easier for fashion companies to engage with their customers in an interactive, omni- channel and new VIRTUAL way.

Contact Information:

Else Corp Srl: Andrey Golub
Co-founder & CEO, a.golub @ else-corp.it