no discount- no sales?

but this scheme isn’t bringing any value to brand- companies (and specially to their manufacturers). A way out?

please read carefully this article from BoF 5th July-

Dramatic Luxury Sales Drop, Fresh Data Shows

Full price sales of luxury goods are dramatically down year-on-year, according to data collected by real-time analytics firm Edited in the wake of the UK’s shocking Brexit vote.

Comparing online sales of full priced luxury goods from June 24 to July 3 this year with those that occurred during the same period a year earlier, the study found the number of items that sold out at full price fell by a whopping 48 percent.

A solution?

Try something E.L.S.E.!